智媒时代主流意识形态传播的时代机遇、现实困囿与因应路径  

The Opportunities,Difficulties and Countermeasures of Mainstream Ideology Dissemination in the Era of Intellectual Media

作　　者：梁烨晴 LIANG Ye-qing(Guangxi Minzu University,Nanning,Guangxi 530000,China)

机构地区：[1]广西民族大学马克思主义学院,广西南宁530000

出　　处：《湖北职业技术学院学报》2024年第6期56-60,共5页Journal of Hubei Polytechnic Institute

基　　金：广西高等学校千名中青年骨干教师培育计划人文社会科学类立项课题“网络空间社会主义意识形态引领力提升研究”(项目编号:2022QGRW021);广西民族大学研究生教育创新计划“融媒体时代青年主流意识形态认同的逻辑理路、现实境遇与培育路径研究”(项目编号:gxun-chxs2024017)的阶段性研究成果。

摘　　要：智媒时代信息覆盖全面化、内容呈现立体化、算法推荐靶向化和传播模式交互化,促进主流意识形态传播的广度、温度、准度和效度实现整体飞跃。但智媒时代权力分散冲击主流意识形态的引领力,内容失真扭曲主流意识形态的公信力,技术狂欢弱化主流意识形态的感召力,圈层区隔支离主流意识形态的凝聚力,阻滞了主流意识形态的传播。亟须构建官方媒体与社会媒体的协同联动,实现技术逻辑与价值逻辑的高度融合,促进批判思维与网络道德的共同提升,在智媒时代切实提升主流意识形态传播的实效。In the era of intelligent media,comprehensive information coverage,three-dimensional content presentation,targeted algorithm recommendations and interactive communication modes promote a comprehensive leap in the breadth,thickness,accuracy,and validity of mainstream ideological dissemination.However,in the era of intelligent media,the dispersion of power has impacted the leading force of mainstream ideology,distorted content has distorted the credibility of mainstream ideology,weakened the appeal of mainstream ideology through technological frenzy and hindered the cohesion of mainstream ideology due to the division of circles.It is urgent to establish a collaborative linkage between official media and social media,promote the deep integration of mainstream values and form innovation,achieve a high degree of integration between technological logic and value logic,promote the common improvement of critical thinking and online morality and effectively enhance the effectiveness of mainstream ideological dissemination in the era of intelligent media.

关 键 词：智媒时代 主流意识形态传播 现实困囿 因应路径 

分 类 号：G41[文化科学—教育学]