现代国际传播体系下数字广播系统的价值探讨与创新策略研究  

The Value of Digital Broadcasting Systems and Innovative Strategies under the Modern International Communication System

作　　者：魏清馨 Qingxin Wei(SILC Business School,Shanghai University,Shanghai 201899)

机构地区：[1]上海大学悉尼工商学院,上海201899

出　　处：《管理科学与研究(中英文版)》2025年第1期1-8,共8页Management Science and Research

摘　　要：在国际传播体系中广播一直是很重要的一个部分,而互联网时代到来使信息传播更加依赖视觉可迅速获取的图文及视频信息,以听觉音频为主要传播媒介的广播面临被时代所抛弃的危机。但新型数字广播形式如播客、有声读物和网络电台等却蓬勃发展,这些形式融合了新技术与全球资源共享的新风尚,展现出巨大发展潜力。本文据此分析了数字广播在信息传播速度、覆盖范围、受众互动和内容创新等方面的优势,并探讨了其在全球化、跨文化交流中的重要作用。同时,结合参考文献中的观点和研究成果,提出了针对性的创新策略,旨在推动数字广播系统的持续发展,提升其在国际传播中的影响力和竞争力。Broadcasting has always played a significant role in the international communication system.However,with the advent of the Internet era,the dissemination of information has become increasingly reliant on visually accessible graphic and video formats.Consequently,broadcasting,which is primarily an audio-based medium,is facing the challenge of becoming outdated.However,new forms of digital broadcasting,such as podcasts,audiobooks and internet radio,have flourished,integrating new technologies with the new trend of global resource sharing and demonstrating great potential for development.Accordingly,this paper further analyses the advantages of digital radio in terms of information dissemination speed,coverage,audience interaction and content innovation,and discusses its important role in globalization and cross-cultural communication.The discussion is further enriched by insights from referenced studies,leading to the formulation of targeted innovative strategies.These strategies are designed to promote the sustainable development of digital broadcasting systems and enhance their influence and competitiveness in the global communication landscape.

关 键 词：国际传播体系 数字广播 音频 听觉文化 

分 类 号：G63[文化科学—教育学]