从口述史到数字叙事:盘瓠传说非遗传承的现代化转型与对外传播策略研究  

A Study on the Modernization Transformation and Intercultural Communication Strategies for the Intangible Cultural Heritage Inheritance of the Panhu Legend from Oral History to Digital Narration

作　　者：彭文婧 周馨 刘泽海[1] Peng Wenjing;Zhou Xin;Liu Zehai(Jishou University,Jishou,416000,China)

机构地区：[1]吉首大学,吉首416000

出　　处：《语言与文化研究》2025年第2期276-279,共4页Language and Culture Research

基　　金：2024年度国家级大学生创新创业训练计划项目“湘西州国家级非遗项目代表性传承人口述史双语整理及当代价值研究”(项目编号:S202410531083);2024年度湖南省大学生创新创业计划项目(湘教通[2024]191号—3545)的阶段性研究成果。

摘　　要：盘瓠传说于2011年被列为国家级非遗项目。但数字化时代使口述传承面临传承人减少、流传地萎缩及娱乐文化冲击等挑战。为此,笔者据研究及探讨顺势提出数字化传承、数字叙事构建及非遗元素产品创新等转型路径,媒介创新传播和多元合作策略等。这些策略旨在助力盘瓠传说的活态传承与广泛传播,保护和弘扬中华民族优秀非遗文化,为其有效传播开辟新路径。The Panhu legend was listed as a national intangible cultural heritage project in 2011.However,the digital era poses challenges to oral inheritance,such as a decrease in inheritors,a narrowing of circulation areas,and the impact of entertainment culture.Therefore,transformation paths such as digital inheritance,digital narration construction,and innovative product design incorporating intangible cultural heritage elements are proposed,along with innovative media communication and diversified cooperation strategies.These strategies aim to achieve the lively inheritance and widespread dissemination of the Panhu legend,protect and promote the excellent intangible cultural heritage of the Chinese nation and open up new paths for its effective communication.

关 键 词：盘瓠传说 口述史 非遗传承 对外传播 现代化转型 

分 类 号：G63[文化科学—教育学]