媒介化社会下的数字舆情治理:效能、风险与完善  

Digital Public Opinion Governance in the Mediated Society:Efficacy,Risks and Enhancement

作　　者：杨月海 杨馨淏 Yang Yuehai;Yang Xinhao(School of Educational Sciences,Yancheng Normal College,Yancheng 224000,Jiangsu,China;European Legal Studies,University of Turin,Turin 10124,Italy)

机构地区：[1]盐城师范学院教育科学学院,江苏盐城224000 [2]都灵大学欧洲法律研究中心,意大利都灵10124

出　　处：《学术探索》2025年第1期60-73,共14页Academic Exploration

摘　　要：媒介化社会背景下,人工智能等数字技术的融入为舆情治理变革提供了契机。在数字技术的加持下,数字舆情治理实现了从粗放传播到精准输送、从被动受众到主动话事、从中心叙事到多元主体等三方面的效能提升。但在这一过程中也伴随着诸多风险,具体表现为资本绑架造成现实不平等、技术暗面侵蚀主流价值观、双层撕裂展现传播危险性。具体分析来看,上述风险的背后成因在于媒介化社会下数字舆情治理的逻辑更迭,即资本、技术以及结构三方面的新变化。针对以上问题以及相应的分析,媒介化社会下数字舆情治理应当通过监管资本、优化技术和多元共治三个方面构建完善路径。In the context of a mediated society,the integration of digital technologies such as artificial intelligence has provided an opportunity for the transformation of public opinion governance.Empowered by digital technologies,digital public opinion governance has achieved three aspects of efficacy enhancement:from extensive dissemination to precise delivery,from passive audience to active participation,and from centralized narratives to diverse entities.However,this process is accompanied by various risks,manifested as capital entrenchment causing real-world inequality,the dark side of technology eroding mainstream values,and bifurcation showcasing communication hazards.A specific analysis reveals that the underlying causes of these risks lie in the shifting logic of digital public opinion governance in a mediated society,namely the new changes in capital,technology,and structure.Addressing these issues and corresponding analyses,digital public opinion governance in a mediated society should construct a path to improvement through three aspects:regulating capital,optimizing technology,and fostering diverse governance.

关 键 词：媒介化社会 舆情治理 数字技术 智能化 

分 类 号：G206[文化科学—传播学]