体育“饭圈文化”的衍生逻辑、现实困境与归正之道  

Derived Logic,Realistic Dilemmas and the Way to Reform of“Fandom Culture”in Sports

作　　者：黄越[1,2] 吴亚婷[1] HUANG Yue;WU Yating(Department of Physical Education,Hubei University of Medicine,Shiyan 442000,Hubei,China;Department of Applied Psychology,Hubei University of Medicine,Shiyan 442000,Hubei,China)

机构地区：[1]湖北医药学院体育课部,湖北十堰442000 [2]湖北医药学院应用心理学系,湖北十堰442000

出　　处：《沈阳体育学院学报》2025年第1期131-137,共7页Journal of Shenyang Sport University

基　　金：教育部人文社会科学研究一般项目(24YJCZH107);湖北省教育厅哲学社会科学研究重点项目(24D098)。

摘　　要：“饭圈文化”蔓延至体育领域,引发社会各界关注。本文从体育运动本身剖析体育“饭圈文化”的衍生逻辑,审视其现实困境,并提出归正之道。研究认为:“饭圈文化”发展至体育圈,是运动员竞技成绩的天然光环和流量、体育市场化和商业化的加持、新媒体时代粉丝的社会参与、趣缘共同体下群体关系的维系等多种因素叠加的必然结果。从个体、群体、社会和文化4个维度审视体育“饭圈文化”的现实困境:个体之维,情感表达的自我迷失;群体之维,规训压制的盲目服从;社会之维,资本裹挟的消费漩涡;文化之维,泛娱乐化的话语沦丧。基于此,提出尊重个体诉求,强化全过程教育引导;更新圈层规则,完善组织规范与机制;加强资本监管,使资本回归服务初衷;弘扬中华体育精神,强化价值引领等助推体育“饭圈文化”健康发展的归正之道。The“fandom culture”has spread into the field of sports,causing concerns from all walks of life.This paper analyzes the derived logic of“fandom culture”in sports from sports itself,examines its realistic dilemmas and puts forward the way to reform.It is believed that the development of“fandom culture”into sports circle is the inevitable result of the natural aura and flow of athletes’competitive achievements,the blessing of sports marketization and commercialization,the social participation of fans in the new media era,and the maintenance of group relations under the community of interest.The realistic dilemmas of“fandom culture”in sports are examined from four dimensions:of individual dimension,the self-lost of emotional expression;of group dimension,the blind obedience to discipline and suppression;of social dimension,the consumption vortex surrounded by capital;and of cultural dimension,the loss of pan-entertainment discourse.Based on these,the way to promote the healthy development of“fandom culture”in sports are proposed:respecting individual demands to strengthen the whole-process educational guidance;updating circle rules to perfect organizational norms and mechanisms;strengthening capital supervision to make capital return to service original intention;and carrying forward the Chinese sports spirit to enhance value leadership.

关 键 词：“饭圈” 体育“饭圈文化” 体育文化 协同治理 中华体育精神 

分 类 号：G80-054[文化科学—运动人体科学]