意识形态“唤问”与自我决定:数字自我呈现行为的异化根源与出路  

Ideological“Interpeller”and Self-determination:The Sources and Outlets of Alienation of Digital Self-presentation Behavior

作　　者：黄慧 韩传喜 Huang Hui;Han Chuanxi(Dalian University of Technology;Dongbei University of Finance and Economics)

机构地区：[1]大连理工大学人文学院,辽宁大连116024 [2]东北财经大学人文与传播学院,辽宁大连116025

出　　处：《新闻与传播评论》2025年第2期54-62,共9页Journalism & Communication Review

基　　金：辽宁省教育厅基本科研项目(JYTMS20230644)。

摘　　要：在数字时代,数字自我呈现行为成为人们开展社交互动的另一个基础性环节。然而,在隐性的社交焦虑的影响下,数字自我呈现的内容与个体发生了分离,成为被审视的对象物,并且在本质主义自我观的束缚之下,呈现的内容难以体现出个体的独特性,而人与人之间的社会关系也在同类声音的互换中,面临着丧失对话维度的风险。人们的数字自我呈现行为遭遇了异化的困境。这是由于在大数据、算法推荐等技术因素影响下形成的个体想象和认知中的“泛化的他人”发挥着意识形态的作用,将生动的个体“唤问”为抽象的主体。个体若要从异化的困境中走出来,需要从“泛化的他人”营造的迷雾中清醒过来,自我决定自身的呈现行为,专注于自我的生动性以及呈现行为的动态性,而不仅仅将之视为被摆置的对象物,如此,才能回归其本有的“生生”意蕴之中,获得自我实现。In the digital age,the act of digital self-presentation has become another foundational aspect of how people conduct social interactions.However,under the influence of implicit social anxiety,the content of digital self-presentation is separated from the individual and becomes the object of scrutiny.Under the con-straint of the essentialist self,the content of the presentation fails to reflect the uniqueness of the individual,and the social relationships between people are at risk of losing the dialogic dimension in the interchange of similar voices.People's digital self-presentation behaviors suffer from the dilemma of alienation.This is due to“the generalized other”in the individual's imagination and cognition,formed under the influence of technolog-ical factors such as big data,algorithmic recommendations,etc.,playing the role of an ideology that“inter-pelle”the vivid individual into the abstract subject.If individuals want to get out of the predicament of alien-ation,they need to wake up from the fog created by“the generalized other”,self-determine their own pres-entation behaviors,and focus on the vividness of their own selves as well as the dynamics of their presentation behaviors,rather than just considering them as objects to be placed.In this way,it is possible to return to the original“sheng sheng”(unceasing generating)meaning underlying the act of self-presentation and achieve self-realization.

关 键 词：数字自我呈现 异化 意识形态 自我决定 

分 类 号：G206[文化科学—传播学]