新文科背景下网络与新媒体专业人才培养研究  

Research on Talent Cultivation of Network and New Media Majors in the Context of New Liberal Arts

作　　者：周茂君[1,2] 王嘉奇 Zhou Maojun;Wang Jiaqi(Wuhan University)

机构地区：[1]武汉大学媒体发展研究中心,湖北武汉430072 [2]武汉大学新闻与传播学院,湖北武汉430072 [3]乐山师范学院美术与设计学院,四川乐山614000

出　　处：《新闻与传播评论》2025年第2期63-75,共13页Journalism & Communication Review

基　　金：中国高等教育学会专项重点课题(JXD05)。

摘　　要：网络与新媒体专业自2012年被教育部列入普通高等学校本科专业目录以来,截至2024年2月,国内已有359所院校开设。信息技术的更迭和媒体格局的变迁催生出网络与新媒体专业,而新文科建设则为专业发展指明了方向,也提出了更高的要求。通过对55所院校网络与新媒体专业本科培养方案进行内容分析,并结合半结构式访谈,对专业核心课程设置与人才培养进行了讨论:对标新文科建设,明确专业培养目标方向,满足业界人才需求;锚定专业定位,凸显专业特色,搭建专属的知识框架和课程体系;强调多学科的交叉融合,着力培养数据思维与技术思维。Since 2012,the major of network and new media has been listed in the undergraduate enrollment catalog by the Ministry of Education,and has been opened in 359 institutions in China.The changes of information technology and media patterns have given birth to the network and new media major,and the construction of“new liberal arts”has pointed out the direction for the development of the major and put forward higher requirements.Through the content analysis of the undergraduate training programs of network and new media majors in 55 institutions and semi-structured interviews,the core curriculum and talent cultivation of the majors are discussed:benchmarking the construction of the new liberal arts,clarifying the direction of professional cultivation goals to meet the industrys demand for talents;anchoring the positioning of the majors and highlighting their specialties,building exclusive knowledge frameworks and curricula;emphasizing the cross-fertilization of multiple disciplines,and focusing on the cultivation of data thinking and technological thinking.

关 键 词：新文科 网络与新媒体 培养目标 课程设置 内容分析 

分 类 号：G210[文化科学—新闻学]