扬州雕版印刷的体验设计与价值创造探索  

Exploration of Experience Design and Value Creation in Yangzhou Woodblock Printing

作　　者：代福平[1] 

机构地区：[1]江南大学设计学院

出　　处：《创意与设计》2025年第1期89-95,共7页Creation and Design

基　　金：江苏省社科基金项目(20YSB012)。

摘　　要：扬州雕版印刷非物质文化遗产,在现代生活中仍然有广泛用途。洞察它的现实需求和潜在需求,以体验设计思维来探索扬州雕版印刷的价值创造途径,可以找到雕版印刷文化与现代生活方式的结合点,从而激活古典文化产品,开发新的文化产品。这将有助于从根本上焕发这一优秀传统文化的生命力,为社会创造新的价值。Yangzhou woodblock printing intangible cultural heritage stil has a wide range of uses in modern life.By understanding its practical and potential needs and exploring the value creation path of Yangzhou woodblock printing through experiential design thinking,we can find the integration point between woodblock printing culture and modern lifestyle,thereby activating classical cultural products and developing new cultural products.This will help fundamentally revitalize this excellent traditional culture and create new value for society.

关 键 词：扬州雕版印刷 体验设计 价值创造 

分 类 号：G63[文化科学—教育学]