中华优秀传统文化数据要素价值实现路径研究:以昭君博物院数字文旅寻宝活动为例  

Ways to Realize the Data Elements Value of China’s Fine Traditional Culture:Taking the Treasure Hunt Activity of Digital Cultural Travel in Zhaojun Museum as an Example

作　　者：曹玲 朱冠宇 Cao Ling;Zhu Guanyu(School of Management Science and Engineering,Nanjing University of Information Science&Technology,Nanjing,Jiangsu,China 210044;Inner Mongolia Key Laboratory of Inheritance and Promotion of China’s Fine Traditional Culture,Hohhot,Inner Mongolia,China 010022;Institute of Inner Mongolia Ethnic Culture Industry,Ordos,Inner Mongolia,China 017000)

机构地区：[1]南京信息工程大学管理工程学院,江苏南京210044 [2]内蒙古自治区中华优秀传统文化传承弘扬重点实验室,内蒙古呼和浩特010022 [3]内蒙古民族文化产业研究院,内蒙古鄂尔多斯017000

出　　处：《内蒙古师范大学学报(哲学社会科学版)》2024年第6期72-81,共10页Journal of Inner Mongolia Normal University:Philosophy and Social Sciences Edition

基　　金：内蒙古“英才兴蒙”工程:文化遗产智能应用服务中华民族共同体建设、江苏省社会科学基金项目“数字人文视域下地方历史文献知识服务体系构建研究”(22TQB007);内蒙古师范大学基本科研业务费专项资金(2022JBTD016)研究成果之一。

摘　　要：数据要素作为现代信息技术的重要组成部分,为中华优秀传统文化创造性转化和创新性发展提供了强大的技术支持和动力源泉。笔者从文化数据生产、管理、流通与应用四个方面出发,构建多元主体参与下的文化数据要素价值实现模型,并基于价值共创理论,探讨不同主体在文化数字化工作中的角色与功能,推动中华优秀传统文化传承创新与多维价值提升,期冀为中国式现代化进程注入更加强劲的文化动力。As an important part of modern information technology,data elements provide technical support and power source for the creative transformation and innovative development of China’s fine traditional culture.From the cultural data production,management,circulation and application,this study constructs a value realization model of cultural data factors with the participation of multiple subjects.Based on the theory of value co-creation,it discusses the roles and functions of different subjects in cultural digitization.It aims to promote the inheritance,in-novation and multi-dimensional value of China’s fine traditional culture,and to inject more powerful cultural impe-tus into the process of Chinese modernization.

关 键 词：中国式现代化 中华优秀传统文化 数据要素 价值实现 

分 类 号：F014.1[经济管理—政治经济学]