中国传媒上市公司社会责任持续性研究  

A Study on the Sustainability of Corporate Social Responsibility in Chinese Listed Media Companies

作　　者：李晶鑫 张艺凡 Li Jingxin;Zhang Yifan

机构地区：[1]西南交通大学经济管理学院 [2]西南交通大学马克思主义学院

出　　处：《传媒经济与管理研究》2024年第1期337-361,共25页Media Economics and Management Research

基　　金：浙江省哲学社会科学规划基金项目(20NDJC168YB);浙江省高校重大人文社会科学攻关计划规划重点项目(2021GH006)

摘　　要：持续性的社会责任表现是企业长期主义的发展要求。基于信号理论及企业决策中的权衡理论,并以中国A股传媒上市公司数据为依据,本文分析并检验了传媒上市公司企业社会责任持续性表现。研究发现,中国传媒上市公司外部企业社会责任具备持续性,而内部企业社会责任并未呈现出持续性。进一步研究表明,良好的公司治理水平有助于改善传媒上市公司内部及外部社会责任的持续性。本文为揭示传媒行业企业社会责任发展特征提供了新的理论和经验证据,有助于政府职能部门制定适宜的政策举措改善传媒行业企业社会责任发展状况,同时也有利于传媒企业自身探寻可行的对策提升社会责任表现以实现基业长青。Persistent corporate social responsibility(CSR)performance is a requirement for the development of corporate long-termism.Based on signaling theory and the trade-off theory in corporate decision-making,and using data from A-share listed media companies in China,this paper analyzes and examines the persistence of CSR performance in listed media companies.The study finds that external CSR activities of Chinese media companies exhibit persistence,while internal CSR activities do not.Further analysis reveals that a high level of corporate governance helps improve the sustainability of both internal and external CSR in media companies.This study provides new theoretical and empirical evidence for understanding the development characteristics of CSR in the media industry.It also offers insights for government authorities to formulate appropriate policies to improve CSR performance in the media sector and helps media companies explore feasible strategies to enhance their CSR efforts for sustainable development.

关 键 词：传媒上市公司 企业社会责任 公司治理 持续性 

分 类 号：F27[经济管理—企业管理]