游客共创体验价值对城市旅游品牌资产的影响研究——基于结构方程模型  

The Impact of Tourists'Co-Creation Experience Value on Urban Tourism Brand Equity--Based on Structural Equation Model

作　　者：詹绍文 张雪莹 ZHAN Shao-wen;ZHANG Xue-ying(School of Pubilc Management,Xi’an University of Architecture and Technology,Xi’an Shanxi 710055)

机构地区：[1]西安建筑科技大学公共管理学院,陕西西安710055

出　　处：《湖南财政经济学院学报》2025年第1期26-35,共10页Journal of Hunan University of Finance and Economics

基　　金：陕西省社会科学基金“深入学习贯彻党的二十大精神研究”重大项目“陕西文化强省战略研究”(项目编号:2023ZD17)。

摘　　要：随着体验经济的发展,重视游客共创体验价值的影响成为城市旅游品牌资产提升的关键。以西安市为案例地,采用定性与定量相结合的方法,研究游客共创体验价值对城市旅游品牌资产的影响,首先根据扎根理论识别游客共创体验价值维度,开发包含精神、美学、象征、享乐、赋能、实用价值等6个维度的量表;然后提出研究假设,构建结构方程模型来实证分析游客共创体验价值对城市旅游品牌资产的影响;最后利用SPSS26.0和AMOS21.0对调研回收的361份有效问卷进行处理、分析以检验假设。研究结果表明,精神、美学、象征、享乐和赋能价值对城市旅游品牌资产有积极影响。With the development of experience economy,emphasizing the impact of tourists'co-creative experience value has become the key to the enhancement of city tourism brand equity.Taking Xi'an City as a case,we use a combination of qualitative and quantitative methods to study the impact of tourists'co-created experience value on city tourism brand equity.First,we identify the dimensions of tourists'co-created experience value according to the grounded theory,and develop a scale containing six dimensions,including spiritual,aesthetic,symbolic,hedonic,empowering,and practical value;Then,we put forward the research hypotheses,and construct a structural equation model to empirically analyze the impact of tourists'co-created experience value on city tourism brand equity;Finally,the 361 valid questionnaires recovered from the research were processed and analyzed using SPSS26.0 and AMOS21.0 to prove the hypotheses.The results of the study show that spiritual,aesthetic,symbolic,hedonic and empowerment values have a positive impact on city tourism brand equity.

关 键 词：游客共创体验价值 城市旅游品牌资产 扎根理论 

分 类 号：D630[政治法律—政治学]