线上线下关系网络比较视角下企业社交工作平台应用对员工组织认同的影响研究  

The Impact of the Use of Enterprise Social Media Platforms on Organizational Identification of Employees from the Comparative Perspective of Online and Offline Social Networks

作　　者：蒋建武[1] 胡洁宇 黄小霞 JIANG Jianwu;HU Jieyu;HUANG Xiaoxia(Shenzhen University,Shenzhen,Guangdong,China;Nanjing University,Nanjing,China)

机构地区：[1]深圳大学管理学院,广东省深圳市518055 [2]南京大学商学院

出　　处：《管理学报》2025年第1期74-84,198,共12页Chinese Journal of Management

基　　金：国家自然科学基金资助项目(72072119)。

摘　　要：基于社会网络理论,采用两个相互独立研究,基于线上和线下关系网络比较视角探究企业社交工作平台应用对员工组织认同的影响机理。研究1采用整体网络分析方法,通过对一家规模为50人的管理咨询公司研究,分析该公司员工线上与线下社会网络的关系与结构特征,发现员工基于企业社交工作平台可以构建出与线下社区相似甚至更优的在线互动社区网络。在明确企业社交工作平台应用对员工在线社交网络构建影响的基础上,研究2从企业社交工作平台的在线网络功能角度出发,采用个体网络分析方法,基于315份问卷数据实证研究,进一步探究这些在线功能特征对员工工作体验和组织认知的影响。研究发现,对在线员工而言,线上和线下两种社交网络共同影响着他们对工作的意义体验和对组织的认同。Based on social network theory,two independent studies are conducted to explore the mechanisms through which the use of enterprise social work platforms affects employee organizational identification from the comparative perspective of online and offline relationship networks.Study 1 employs a whole network analysis method to evaluate a management consulting firm with 50 employees and demonstrates that employees can establish an online interactive community network that is similar to or even superior to their offline community through the enterprise social work platform.Building on the understanding of how enterprise social work platforms influence the development of employees’online social networks,Study 2 investigates the issue from the perspective of the functionalities these platforms offer.Using the ego-network analysis method and a questionnaire survey of 315 employees,this research further explores how these online platform features impact employees’work experience and organizational perception.The findings indicate that,for online employees,both online and offline social network features collectively influence their work meaningfulness and organizational identification.

关 键 词：企业社交工作平台 关系网络 工作意义 组织认同 

分 类 号：C93[经济管理—管理学]