社交媒体叙事网络对乡村居民社区融入的影响机制研究  

The Impact of Social Media Storytelling Network on Rural Residents'Community Integration

作　　者：李龙飞 LI Long-fei

机构地区：[1]中央民族大学新闻与传播学院,北京100081

出　　处：《新闻大学》2024年第12期1-17,117,共18页Journalism Research

摘　　要：当前我国乡村社会转型呈现出流动性加速与新媒体扩散并存的特征,这一双重动态既加剧了乡村居民社区脱嵌的现象,也为其社区融入的回嵌创造了新的契机。本研究基于传播基础结构理论,探索了由在线人际交往、在线社区组织和平台媒体连接构成的社交媒体叙事网络对乡村居民社区融入的影响机制。研究发现,社交媒体叙事网络对社区融入具有显著的正向作用,其影响主要通过人际讨论这一沟通行动的中介机制实现。在线人际讨论和线下人际讨论在社交媒体叙事网络与社区融入之间形成了链式中介效应。研究拓展了传播基础结构理论的适用情境和内在机理,认为数字技术支持下的叙事网络对沟通行动的激活是形塑社区秩序纽带的关键。The current transformation of rural society in China presents a dual characteristic of accelerated mobility and the expansion of new media,which adds hidden concerns and opportunities for rural residents to integrate into the community.Based on the communication infrastructure theory,this study explores the impact and mechanisms of social media storytelling network composed of online interpersonal communication,online community organization,and platform media connections on the integration of rural residents into the community through survey(N=1030)and in-depth interviews in eight provinces with mobile rural communities.The result shows that social media storytelling network positively promotes community integration,mainly through the mediating factor of interpersonal discussions.Online and offline interpersonal discussions have a chainmediated effect between them.The study expands the applicability and intrinsic mechanisms of the communication infrastructure theory,demonstrating that proactively strengthening storytelling networks supported by digital technology and activating communicative actions are key to shaping the bonds of community order.

关 键 词：社区融入 乡村传播 数字乡村 叙事网络 传播基础结构 

分 类 号：G206.2[文化科学—传播学]