用户互动网络嵌入与创新质量:基于同侪影响的视角  

The Network Embeddedness of User Interaction and Innovation Quality:Based on Peer Influence Perspective

作　　者：尹苗苗[1] 吴钰 李纪莹 YIN Miaomiao;WU Yu;LI Jiying(School of Business and Management,Jilin University,Changchun 130012,China;School of Management,Shenyang University of Technology,Shenyang 110870,China)

机构地区：[1]吉林大学商学与管理学院,长春130012 [2]沈阳工业大学管理学院,沈阳110870

出　　处：《管理科学》2024年第4期53-65,共13页Journal of Management Science

基　　金：国家自然科学基金(72372052,72091310,72091315);吉林大学“理论思维”专项提升一般计划(24LLSW0006)。

摘　　要：开放式创新背景下,用户创新逐渐成为企业开发新产品的重要知识来源,高质量的用户创新更是成功开发新产品的基石和保障。虽然已有研究意识到了用户互动网络嵌入对提升用户创新质量的重要性,但往往关注关系嵌入或结构嵌入单一特征如何发挥作用,并未深入揭示和比较这两种特征的不同作用效果,且其内在机理尚未明晰。因此,深入剖析用户互动网络嵌入对创新质量的影响机制显得尤为重要。基于社会网络理论,构建用户互动网络嵌入与创新质量的理论模型,并引入同侪影响揭示二者之间的暗箱机制和边界条件。通过Python软件收集来自乐高IDEAS社区的463个用户发布的601个创新帖子和6918个用户发布的46377条评论数据,运用UCINET 6.168软件对用户互动网络进行社会网络分析,借助Spss 26.0和Stata 16.0,采用层次回归分析法检验研究假设。研究结果表明,用户互动网络的关系嵌入与用户创新质量之间呈倒U形关系;用户互动网络的结构嵌入积极影响用户创新质量。同侪影响深度在关系嵌入、结构嵌入与用户创新质量之间发挥中介作用。特别地,关系嵌入与同侪影响深度之间呈倒U形关系。同侪影响广度正向调节关系嵌入与用户创新质量的倒U形关系,却负向调节结构嵌入与用户创新质量的正向关系。研究结果检验了用户互动网络嵌入对创新质量的线性和非线性影响,以及同侪影响在该过程中的桥梁作用和放大作用,有益补充了有关用户互动网络与用户创新质量的理论认识,拓展了同侪影响理论的研究领域,并为激发高质量的用户创新提供了对策建议。In the context of open innovation,user innovation has gradually become an important source of knowledge for enterprises to develop new products.High-quality user innovation,in particular,serves as the cornerstone and guarantee for the successful development of new products.Although existing studies have recognized the significance of network embeddedness of user interaction in improving the quality of user innovation,they often focus on how a single feature of relational embeddedness or structural embeddedness plays a role,without deeply revealing and comparing the different effects of these two features.Moreover,their internal mechanisms remain unclear.Therefore,it is particularly important to deeply analyze the influence mechanism of the network embeddedness of user interaction on innovation quality.Based on social network theory,a theoretical model of user interaction network embeddedness and innovation quality was constructed,and peer influence was introduced to reveal the black-box mechanism and boundary conditions between the two.Through Python software,601 innovative posts published by 463 users and 46,377 comments published by 6,918 users from the Lego IDEAS community were collected.And UCINET 6.168 software was employed to conduct social network analysis on the user interaction network.With the assistance of Spss 26.0 and Stata 16.0,hierarchical regression analysis was adopted to test the research hypotheses.The research results show that there is an inverted U-shaped relationship between the relational embeddedness of user interaction network and user innovation quality.As well as the structural embeddedness of the user interaction network positively influences user innovation quality.The depth of peer influence plays a mediating role among relational embeddedness,structural embeddedness and user innovation quality.In particular,there is an inverted U-shaped relationship between relational embeddedness and the depth of peer influence.Meanwhile the breadth of peer influence positively moderates the inver

关 键 词：用户互动 网络嵌入 用户创新质量 同侪影响 倒U形关系 

分 类 号：F270[经济管理—企业管理]