解锁数字晚年:基于UTAUT 2模型的老年人移动互联网使用意图的影响因素及改善价值  

Unlocking the Digital Old Age:Influencing Factors and Improvement Value of the Intention to Use Mobile Internet by the Elderly Ba sed on the UTAUT 2 Model

作　　者：张丹 周戈耀 陈文佼[1] 刘润华 ZHANG Dan;ZHOU Geyao;CHEN Wenjiao;LIU Runhua(School of Medicine and Health Management,Guizhou Medical University,Guiyang 561113,Guizhou Province,China;One Health Institute,Guizhou Medical University,Guiyang 561113,Guizhou Province,China)

机构地区：[1]贵州医科大学医药卫生管理学院,贵州贵阳561113 [2]贵州医科大学大健康研究院,贵州贵阳561113

出　　处：《老龄科学研究》2024年第12期62-75,共14页Scientific Research on Aging

基　　金：贵州省高校人文社会科学研究项目“老年人数字社会融入机制与路径研究”(24RWZX027);贵州省哲学社会科学规划重点课题“贵州省农村老年人健康促进机制研究”(22GZZD31);贵州医科大学社科联项目“国家、社会和家庭联动机制下老年人健康促进政策研究”(2022XSKL);贵州医科大学医药经济管理研究中心项目“贵阳市老年人健康多维影响因素及促进政策研究”(GMUMEM2022-B11)。

摘　　要：目的:以UTAUT 2模型为基础,增加技术焦虑和感知风险两个负面因素,探讨老年人移动互联网使用意图的影响因素,并进一步识别具有改善价值的影响因素。方法:采用偏最小二乘结构方程模型(PLS-SEM)进行模型检验、中介效应分析和重要性-绩效图分析(IPMA)。结果:模型具有良好的信效度和解释能力;绩效期望(H_(1)。β=0.263,P<0.05)、努力期望(H_(2)。β=0.141,P<0.05)、社会影响(H4。β=0.091,P<0.05)、便利条件(H5。β=0.175,P<0.05)、享乐动机(H6。β=0.126,P<0.05)和习惯(H7。β=0.157,P<0.05)均与行为意图呈显著正相关,而感知风险(H8。β=-0.111,P<0.05)和技术焦虑(H9。β=-0.087,P<0.05)均与行为意图呈显著负相关;绩效期望在努力期望与行为意图之间、感知风险在技术焦虑与行为意图之间扮演部分中介角色;努力期望和绩效期望位于优先改善区。结论:UTAUT 2模型在探讨老年人移动互联网使用方面具有高度适用性;技术焦虑和感知风险是老年人移动互联网使用的障碍因素,努力期望和绩效期望在促进老年人移动互联网使用上有较大的改善价值。Based on the UTAUT 2 model,this study explored the influencing factors of the intention to use mobile Internet by the elderly by adding two negative factors including technology anxiety and perceived risk,and further identified the influencing factors with improvement value.Partial least squares structural equation modelling(PLS-SEM)was used for model testing,mediation effect analysis and importanceperformance map analysis(IPMA).The results are as follows.The model has good reliability,validity,and explanatory power.Performance expectations(H_(1).β=0.263,P<0.05),effort expectations(H_(2).β=0.141,P<0.05),social influence(H4.β=0.091,P<0.05),convenience conditions(H5.β=0.175,P<0.05),hedonic motivation(H6.β=0.126,P<0.05),and habits(H7.β=0.157,P<0.05)are significantly positively correlated with behavioral intention,while perceived risk(H8.β=-0.111,P<0.05)and technology anxiety(H9.β=-0.087,P<0.05)are significantly negatively correlated with behavioral intention.Performance expectations play a partially mediating role between effort expectations and behavioral intentions;perceived risk plays a partially mediating role between technology anxiety and behavioral intentions.Effort expectations and performance expectations are in the priority improvement zone.Then the following conclusions are drawn.UTAUT 2 model is highly applicable to explore the use of mobile Internet by the elderly.Technology anxiety and perceived risk are barriers to the use of mobile Internet,and efforts as well as performance expectations have significant improvement value in promoting the use of mobile Internet by the elderly.

关 键 词：老年人 移动互联网 UTAUT 2 PLS-SEM 

分 类 号：B844.4[哲学宗教—发展与教育心理学] TP393.4[哲学宗教—心理学]