新零售模式对消费市场与物流服务体系的双向促进研究  

Exploring the Bidirectional Synergy between New Retail Mode and Consumer Market and Logistics Service System

作　　者：江欣悦 Jiang Xinyue(Law&Business College of Hubei University of Economics,Wuhan,Hubei 430205)

机构地区：[1]湖北经济学院法商学院,湖北武汉430205

出　　处：《中国商论》2025年第4期14-17,共4页China Journal of Commerce

摘　　要：随着网络技术的快速发展,新零售模式应运而生。这种模式主要通过深度融合线上和线下商业元素以及现代物流等元素,重新塑造传统的零售模式,实现零售模式的革新。新零售模式不但可以改变消费者的购物习惯,推动消费市场的多元化发展,还提高了物流服务的灵活性和整体效率,形成了消费市场和物流服务体系之间的双向促进关系。因此,本文分析新零售模式对消费市场以及物流服务体系的促进作用,并对其双向促进作用进行分析,构建以新零售模式为依托的消费市场和物流服务体系的互动机制,以期为消费市场和物流服务体系的双向发展提供借鉴。With the swift advancement of network technology,a new retail mode has emerged as a transformative phenomenon in the retail sector.The model fundamentally reshapes traditional retail paradigms and achieves the innovation of the retail mode through the deep integration of online and offline commercial elements,alongside modern logistics systems.The new retail model not only alters consumer shopping behaviors and fosters the diversification of the consumer market,but also enhances theflexibility and overall efficiency of logistics services.This integration establishes a bidirectional synergy between the consumer market and the logistics service system.Consequently,the paper examines the influence of the new retail model on both the consumer market and the logistics service system,delving into its bidirectional effects.Additionally,it proposes the establishment of an interactive system between the consumer market and the logistics service system based on the new retail mode,aiming to provide strategic insights for the reciprocal development of both domains.

关 键 词：新零售模式 消费市场 物流服务体系 双向促进 互动机制 

分 类 号：F063.2[经济管理—政治经济学]