2024年液态奶主要品类市场洞察  

Summary of Market Insights into Major Categories of Liquid Milk in 2024

作　　者：赵恒 ZHAO Heng(Shanghai Jinglve Brand Marketing Consulting Co.,Ltd.,Shanghai 201100)

机构地区：[1]上海旌略品牌营销咨询有限公司,上海201100

出　　处：《中国乳业》2025年第2期23-28,34,共7页China Dairy

摘　　要：2024年全国牛奶产量下降2.8%,连续6年增长后首次回调,中国乳业进入缩量内卷时代。从乳业子品类看,各品类增减不一,反映出乳业市场的品类结构正在悄然发生变化。本文从第三方的角度对2024年的液态奶五大主要品类市场动态进行了分析,以期为乳品企业了解品类现状与趋势提供参考价值。本文主要内容包括:2024年常温白奶、低温鲜奶、低温鲜奶、常温酸奶、调制乳品类市场动态分析。The national milk production has decreased by 2.8%in 2024,marking the first correction after six consecutive years of growth.China's dairy industry has entered an era of shrinking and internal competition.From the perspective of dairy sub categories,the increase and decrease of each category are different,reflecting the quietly changing category structure of the dairy market.This paper analyzed the market dynamics of the five main categories of liquid milk in 2024 from a third-party perspective,in order to provide reference value for dairy companies to understand the current situation and trends of the categories.The main content of this paper included:dynamic analysis of the 2024 market for room temperature white milk,low-temperature fresh milk,low-temperature fresh milk,room temperature yogurt,and blended dairy products.

关 键 词：2024年 液态奶 市场 

分 类 号：F426.82[经济管理—产业经济]