基于数理方法的醴陵釉下五彩瓷跨界文创设计研究  

Cross-border Cultural and Creative Design of Liling Underglaze Multicolour Porcelain Based on Mathematical Methods

作　　者：刘文良[1,2] 马雪寒 马言璞 LIU Weniang;MA Xuehan;MA Yanpu(College of Packaging Design and Art,Hunan University of Technology,Zhuzhou,Hunan,412007,China;Hunan SANY Industrial Vocational and Technical College,Changsha,Hunan,410129,China;College of Art and Design,Jilin Jianzhu University,Changchun,Jilin,130118,China)

机构地区：[1]湖南工业大学包装设计艺术学院,湖南株洲412007 [2]湖南三一工业职业技术学院,湖南长沙410129 [3]吉林建筑大学艺术设计学院,吉林长春130118

出　　处：《家具与室内装饰》2025年第1期17-23,共7页Furniture & Interior Design

基　　金：湖南省学位与研究生教学改革研究重点项目“非遗资源融入设计学研究生思政教育探索与实践”(2022JGSZ081)。

摘　　要：跨界文创产品设计是突破当下醴陵釉下五彩瓷创造性转化和创新性发展桎梏的有效路径,以消费者群体的需求端为切入口,通过综合使用数理方法模型精准获取用户需求因子,将醴陵釉下五彩瓷的特殊之处设计转译为具备生活实用性强特质的文创产品,以此促进醴陵釉下五彩瓷绽放时代魅力。通过调研分析醴陵釉下五彩瓷文创发展的现状,将基于KANO模型的消费者需求特征获取通过层次分析法创建评价维度,之后对其排名靠前的设计因子进行着重设计,从而展开设计实践。综合使用数理方法可精准获取消费者需求,有效避免设计人员的主观判断,为醴陵釉下五彩瓷跨界文创产品设计提供较为准确且合理的设计要素,从而提升醴陵釉下五彩瓷跨界文创产品的质量与大众幸福消费体验指数。Cross-border cultural and creative product design is an effective way to break through the shackles of creative transformation and innovation of Liling underglazed multi-colour porcelain.Taking the demand end of consumer groups as an entry point,and comprehensively using mathematical models to accurately obtain user demand factors,the special features of Liling underglazed multi-colour porcelain are designed and translated into cultural and creative products with strong practicality,promoting the charms of Liling underglazed multi-colour porcelain in this era.Through researching the current situation of cultural and creative development of Liling underglaze multi-colour porcelain,the consumer demand characteristics based on the KANO model are acquired through the analytical hierarchy process to create evaluation dimensions,and then the top-ranking design factors are prioritized on design,so as to carry out design practice.The comprehensive use of mathematical methods can accurately obtain consumer demands,effectively avoid the subjective judgment of designers,and provide more accurate and reasonable design elements for designing cross-border cultural and creative products of Liling underglaze multi-colour porcelain,enhancing the quality of the cross-border cultural and creative products and the public happiness consumption experience index.

关 键 词：层次分析法 KANO模型 醴陵釉下五彩瓷 文创设计 

分 类 号：TS664.1[轻工技术与工程]