六基态产品竞争战略模型研究  

Research on the Construction and Application of Competitive Strategy Model for Six-Base State Products

作　　者：谭旭光 梁昌勇[2] 陈增明 Tan Xuguang;Liang Changyong;Chen Zengming(Weichai Power Co.,Ltd.Weifang 100201,China;School of Management,Hefei University of Technology,Hefei 230009,China)

机构地区：[1]潍柴动力股份有限公司,山东潍坊100201 [2]合肥工业大学管理学院,安徽合肥230009

出　　处：《中国管理科学》2025年第1期335-344,共10页Chinese Journal of Management Science

基　　金：国家自然科学基金重点项目(72131006)。

摘　　要：装备制造业是国家工业实力的重要标志,装备制造业竞争力则取决于制造企业的产品竞争力,制造产品竞争战略是装备制造企业发展的核心基础。本文在分析现有产品战略管理理论及其不足基础上,基于潍柴产品竞争战略演化发展成功实践的内在逻辑,提出了一套全新的战略分析工具——六基态产品竞争战略。该战略的核心思想,是从客户价值偏好出发,将产品与同类市场中的竞争产品(竞品)比较,从技术表现和市场表现两大维度,提出了技术表现六基态和市场表现六基态,并分析这两种基态的影响因素。通过这两种基态分析出产品所处的竞争状态。根据公司的产品发展目标,给出产品战略的优化策略与路径。最后,以潍柴集团WP12产品为案例,进行案例分析验证。该产品竞争战略模型对于装备制造企业的产品战略管理具有重要的借鉴意义和价值。The equipment manufacturing industry is a crucial indicator of a nation's industrial strength, and the competitiveness of this sector hinges on the product competitiveness of manufacturing enterprises. The strategic approach to manufacturing product competition forms the core foundation for the development of equipment manufacturing businesses. In this study, after analyzing the existing theories of product strategy management and their deficiencies, a novel strategic analytical tool-the Six-Base-State Product Competitive Strategy-is proposed based on the intrinsic logic behind the successful evolution and development of Weichai's product competitive strategies. Central to this strategy is the concept of starting with customer value preferences and comparing products with similar competitors in the market from two dimensions: technical performance and market performance. It introduces the Six Base States for technical performance and market performance, along with an analysis of the factors influencing these base states. Through the analysis of these two base states, it determines the competitive condition of the product. In line with the company's product development goals, it provides optimized strategies and pathways for product strategy. Finally, a case study of Weichai Group's WP12 product is conducted to validate the model. This product competitive strategy model holds significant reference value and importance for the product strategy management of equipment manufacturing enterprises.

关 键 词：六基态产品竞争战略 战略管理 理论模型 潍柴 

分 类 号：F272[经济管理—企业管理]