乡村振兴战略下的设计实践与产品升级——以丰顺八乡山苦笋包装为例  

DESIGN PRACTICE AND PRODUCT UPGRADING UNDER RURAL REVITALIZATION STRATEGY:TAKING FENGSHUN BAXIANGSHAN BITTER BAMBOO SHOOT PACKAGING AS AN EXAMPLE

作　　者：黄思华 梁洛源 邓雨纯 HUANG SIHUA;LIANG LUOYUAN;DENG YUCHUN

机构地区：[1]嘉应学院林风眠美术学院

出　　处：《设计》2025年第1期126-129,共4页Design

基　　金：广东省教育厅2024年国家级大学生创新训练计划《基于乡村振兴战略下的丰顺特色小吃包装设计——客家汉剧元素与盲盒的创新交融》(批准号:624A01200)。

摘　　要：梅州市丰顺县八乡山镇是广东省委“百千万工程”的帮扶地区,是嘉应学院的结对对象。为了解决八乡山苦笋包装简陋的问题,进而提升该系列产品的审美旨趣。嘉应学院林风眠美术学院“双百行动”师生团队以设计实践的方式,采用视觉传达设计的基本方法,从包装设计的角度对八乡山苦笋包装提出改进方案。从基础要素到应用要素的再设计过程中,使得八乡山苦笋包装在注重环保特性的同时,体现出可吸引顾客的设计美,具备了切实提升当地农特产品的经济收益的潜质。升级后的八乡山苦笋包装拥有了设计亮点,突出了取材于当地客家文化的民族性特质,让作品具有了鲜明的中国当代设计风格。此设计案例在起到服务地方的同时,还具有引入学院课堂教学的重要意义,起到了产、学、研的互动作用。Baxiangshan Town,Fengshun County,Meizhou City,is the support area of Guangdong Provincial Party Committee's"hundred million project",and is the pair object of Jiaying University.In order to solve the problem of poor packaging of Baxiangshan bitter bamboo shoots,enhance the aesthetic purport of series products.The teachers and students team of"Double Hundred Action"at Lin Fengmian Academy of Fin Arts,Jiaying University proposed an improvement plan for Baxiangshan bamboo shoot packaging from the perspective of packaging design by using the basic method of visual communication design in the way of design practice.In the redesign process from the basic elements to the application elements,the packaging of Baxiangshan bamboo shoots reflects the design beauty that can attract customers while paying attention to the environmental characteristics,and has the potential to effectively enhance the economic income of local agricultural products.The upgraded Baxiangshan bitter bamboo shoot packaging has design highlights,highlighting the national characteristics drawn from the local Hakka culture,so that the work has a distinct Chinese contemporary design style.This design case not only serves the local area,but also has the important significance of introducing the curriculum teaching of the university,and plays an interactive role between production,learning and research.

关 键 词：乡村振兴 设计 丰顺 八乡山 苦笋 包装 

分 类 号：J524[艺术—艺术设计]