基于景观社会理论的体验设计研究  

Experience Design Based on the Social Theory of Landscape

作　　者：王雨晴 万凡[1] 张泽欣 邹玲 WANG Yuqing;WAN Fan;ZHANG Zexin;ZOU Ling(Yunnan Arts University,Kunming 650500,China)

机构地区：[1]云南艺术学院,昆明650500

出　　处：《工业工程设计》2025年第1期85-91,共7页INDUSTRIAL&ENGINEERING DESIGN

基　　金：2022年度国家社科基金艺术学重大项目(22ZD17)。

摘　　要：探索符号在体验设计中的应用价值与方法,尝试基于景观社会理论建构体验设计的符号系统模型。景观是连接资本生产方式与受众群体的一种媒介,由影像与图案本身的视觉表现构成。主要通过分析任天堂《动物森友会》这一游戏系列如何通过符号在视觉、听觉、技术、营销、设计等层面建立起独特的体验感,在居伊·德波的景观社会理论的基础上,对这一产品所形成的“出圈”现象的生成原因进行分析。将景观社会引入体验设计,通过构建符号系统,能更好地激发用户的情感需求,提升体验,促进传播与交流,从而形成一种虚拟景观,成为体验设计的重要媒介。The work aims to explore the application value and method of symbols in experience design,and try to construct a symbol system model for experience design based on the social theory of landscape.Landscape is a medium that connects the mode of capital production with the audience,and it is constituted by the visual expression of images and patterns.The game series of Animal Crossing are analyzed to establish a unique sense of experience in visual,auditory,technical,marketing,design and other aspects through symbols.Based on Guy Debord's social theory of landscape,the causes of the phenomenon of"becoming widely known"formed by this product are analyzed.The social theory of the landscape is introduced into experience design,and the symbol system is constructed to better trigger users'emotional needs,improve experience,and promote communication and exchange,thus forming a virtual landscape and becoming an important medium for experience design.

关 键 词：景观文化 符号 用户体验 体验设计 

分 类 号：J524[艺术—艺术设计]