高校美育视域下传统诗词楹联的文创转化  

Cultural and Creative Transformation of Traditional Poems and Couplets from the Perspective of Aesthetic Education in Universities

作　　者：王璇 刘思源 徐远超[2] WANG Xuan;LIU Siyuan;XU Yuanchao(School of Art and Design,Changsha University,Changsha Hunan 410022,China;Propaganda Department of the Party Committee,Changsha University,Changsha Hunan 410022,China)

机构地区：[1]长沙学院艺术设计学院,湖南长沙410022 [2]长沙学院党委宣传部,湖南长沙410022

出　　处：《长沙大学学报》2025年第1期22-29,共8页Journal of Changsha University

基　　金：湖南省高校思想政治工作研究项目“对联活态传承与传统美德涵育在高校中的耦合推进研究”(24A54);湖南省思想政治工作调研课题“对联文化传承与传统美德教育在高校中的耦合机制与实现路径研究”;长沙学院科研育人专项项目“环境设计专业‘三线同构’科研育人模式的建构与实践”。

摘　　要：高校美育视域下的诗词楹联文创转化,既是传承与创新传统文化的探索,也是融入与实现美育功能的探索。文创转化的题材选取、美育内涵的价值提升、文化阐释的话语融合、视觉表达的审美突破这四个策略的综合运用,能起到指导创作方向、提升成果品质的作用,让创作者与作品受众从审美体验中形成情感连接和价值认同。而从实际案例的创作过程来看,要实现最佳的转化效果,必须以团队成员的知识储备、文化品位、设计水平乃至创新能力为支撑。The cultural and creative transformation of poems and couplets from the perspective of aesthetic education in universities is both an exploration of inheriting and innovating traditional culture and an exploration of integrating and realizing the functions of aesthetic education.The comprehensive application of four strategies,including the selection of subjects for cultural and creative transformation,the enhancement of aesthetic education values,the integration of discourse in cultural interpretation and the aesthetic breakthrough in visual expression,can guide the direction of creation and improve the quality of outcomes,enabling creators and audiences to form emotional connections and value identification through aesthetic experiences.From the perspective of the actual case creation process,to achieve the best transformation effects,it must be supported by the team members’knowledge reserves,cultural tastes,design skills,and even innovative capabilities.

关 键 词：诗词楹联 文创转化 高校美育 

分 类 号：G40-014[文化科学—教育学原理]