基于改进前景理论的物流服务供应链订单公平分配研究  

Research on Fair Distribution of Logistics Service Supply Chain Orders Based on Improved Prospect Theory

作　　者：李壮阔[1] 裴婕妤 LI Zhuang-kuo;PEI Jie-yu(School of Business,Guilin University of Electronic Technology,Guilin,Guangxi 541000)

机构地区：[1]桂林电子科技大学商学院,广西壮族自治区桂林541000

出　　处：《供应链管理》2025年第3期68-82,共15页SUPPLY CHAIN MANAGEMENT

基　　金：2024年广西哲学社会科学研究项目“广西数智化制造业价值链构建及其博弈策略研究”(24GLF034);2024年广西哲学社会科学研究项目“广西文化产业互联网平台研制与应用示范”(GuikeAB22080065)阶段性成果。

摘　　要：文章基于改进前景理论,引入考虑公平性的效用函数模型,同时考虑物流服务质量水平、物流服务集成商与供应商之间公平性、供应商与供应商之间公平性,构建数学模型,优化供应链内的订单分配机制。通过数学建模与数值分析发现:物流服务订单数量受物流服务供应商的销售价格与缺陷率影响,降低供应商的物流服务销售价格和缺陷率,提高物流服务质量水平的边际系数,在一定阈值内可以有效增加订单数额,从而提升物流服务集成商和供应商的利润。文章所建模型体现了公平性原则,使多数参与主体在合作过程中感受到显著公平待遇,这对于提升供应链稳定性和整体效用具有正向价值。Based on the improvement prospect theory,this paper introduces a utility function model considering fairness,and also considers the level of logistics service quality,the fairness between logistics service integrators and suppliers,and the fairness between suppliers,and builds a mathematical model to optimize the order allocation mechanism in the supply chain.Through mathematical modeling and numerical analysis,it is found that the number of logistics service orders is affected by the sales price and defect rate of logistics service providers.Reducing the sales price and defect rate of logistics service suppliers and improving the marginal coefficient of logistics service quality can effectively increase the number of orders within a certain threshold,thus improving the profits of logistics service integrators and suppliers.The model established in this paper reflects the principle of fairness,so that most participants feel significant fair treatment in the process of cooperation,which has a positive value for improving the stability and overall utility of the supply chain.

关 键 词：物流服务供应链 订单分配 服务质量水平 公平关切 前景理论 

分 类 号：F272[经济管理—企业管理]