大众文化批判视域下短视频发展审思及应对之策  

The Development of Short Video from the Critical Perspective of Popular Culture and the Countermeasures

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作  者:孙美晴 SUN Mei-qing(Ideological and Political Education Research Center,Northeast Normal University,Changchun Jilin 130024,China)

机构地区:[1]东北师范大学思想政治教育研究中心,吉林长春130024

出  处:《教育科学文献》2025年第2期19-22,共4页

摘  要:随着互联网的快速发展,短视频的出现与发展为人们带来了全新的生活方式、消费体验与文化景观,改变了人们的生活方式和思维模式。人们享受着这种短视频的文化模式的同时,也必须警惕这种泛娱乐化的发展模式背后的文化隐忧,如短视频文化同质严重化、具有低俗化的倾向、被流量资本所支配控制、内容低俗且脱离现实、缺乏正确的价值导向、文化理念畸形等乱象。本文以具有代表性的APP为例,基于法兰克福学派的大众文化批判理论视角,对短视频的发展现象进行分析,以期为短视频文化健康发展提出理论指导与应对之策。With the rapid development of the Internet,the emergence and development of short video has brought people a new way of life,consumption experience and cultural landscape,and changed people’s lifestyle and thinking model.When people enjoy this cultural model of short video,they must also be vigilant about the cultural worries behind this panentertainment development model,such as the serious homogeneity of short video culture,the tendency of vulgarization,the control of flow capital,the vulgar content and the disconnection with reality,the lack of correct value orientation,and the abnormality of cultural concepts.Taking a representative APP as an example,this paper analyzes the development phenomenon of short video based on the critical theory of popular culture of Frankfurt School,in order to put forward theoretical guidance and countermeasures for the healthy development of short video culture.

关 键 词:短视频 大众文化 发展审思 应对之策 

分 类 号:G63[文化科学—教育学]

 

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