“双演”融合的内在逻辑、思维升级与未来趋势  

Internal Logic,Thinking Upgrading and Future Trends of the Integration of Offline Performance and Online Broadcasting

作　　者：宗祖盼 ZONG Zupan(Institute of Cultural Industries,Shenzhen University,Shenzhen 518060,China)

机构地区：[1]深圳大学文化产业研究院,深圳518060

出　　处：《同济大学学报(社会科学版)》2025年第1期23-32,共10页Journal of Tongji University:Social Science Edition

基　　金：国家社会科学基金重大项目“推进文化自信自强的时代背景与现实途径研究”(23ZDA081);国家社会科学基金艺术学项目“国有文艺院团‘双演’融合创新模式研究”(22CH187)。

摘　　要：“双演”融合是数字技术应用背景下表演艺术创新和演艺产业发展的新思路。演出与演播的互动有着清晰的历史脉络,二者相互促进,彼此依存,呈现出一种依赖和交叠的关系。线上演播无法完全脱离线下演出,而线下演出也需要线上演播来拓宽其生存空间。“双演”融合体现了表演艺术在艺术思维和产业思维上的双重升级,重塑了表演艺术的边界,丰富了“现场性”概念的内涵,发展出与现场演出相平行的线上演艺经济形态。“双演”融合形成了“虚拟”和“真实”共生的演艺新范式,表现为新表演主体的嵌入和新虚拟体验的延伸,同时催生出“实体”与“数字”融合的新平台、新社群、新版权等演艺新经济。The integration of offline performance and online broadcasting signifies a novel approach to the innovation and development of the performing arts industry in the context of digital technology.The interaction between performance and broadcasting is marked by a distinct historical evolution.The two are mutually reinforcing and interdependent,presenting a relationship characterized by dependency and overlap.Online broadcasting is inextricably linked to offline performance,and offline performance,in turn,is dependent on online broadcasting to expand its reach and impact.The integration of the two signifies dual enhancements in artistic and industrial thinking,redefining the boundaries of the performing arts and expanding the concept of“liveness”.Furthermore,it develops an online performance economy that parallels live performance.The integration has given rise to a novel paradigm of performing arts,where the real and the virtual coexist,exemplified by the emergence of a new performance subjects and the expansion of a novel virtual experience.Concurrently,this transformation has also given rise to new platforms,communities,and copyright models that blend the“physical”and the“digital”,representing the emergence of a new performing economy.

关 键 词：表演艺术 线上演播 现场性 媒介 新质生产力 

分 类 号：G124[文化科学]