基于网络点评数据的历史文化街区使用后评价  

Post-use evaluation of historical and cultural districts based on online review data

作　　者：李亚森 郑利军[1] Li Yasen;Zheng Lijun(China University of Mining and Technology(Beijing),Beijing 100083,China)

机构地区：[1]中国矿业大学(北京),北京100083

出　　处：《山西建筑》2025年第7期1-5,11,共6页Shanxi Architecture

基　　金：国家留学基金资助(资助号:201906435008);中国矿业大学(北京)校级课程建设与教学改革项目(项目编号:J24ZX02)。

摘　　要：以北京市东交民巷历史文化街区为研究对象,基于网络内容分析和扎根理论构建了使用后评价模型。通过大众点评网数据,采用语义分析方法提取了公众对街区的核心评价,包括综合品质、街区环境、配套系统、整体评价以及描述性评价。研究发现,东交民巷凭借其独特的历史地位和建筑风貌被公众广泛认可为文化地标,但仍存在设施不足、游客管理不完善及与周边资源联动性不足等问题。提出了加强文化资源开发、完善配套设施、优化游客管理与街区环境的建议,并结合智能技术改善游客体验,以推动东交民巷历史文化街区的可持续发展。The historical and cultural district of Dongjiaominxiang in Beijing was selected as the research subject,and a post-use evaluation model was developed based on online content analysis and grounded theory.Using data from Dianping.com,semantic analysis methods were applied to extract the public’s core evaluations of the district,including overall quality,environmental conditions,supporting systems,overall impressions,and descriptive evaluations.The study revealed that Dongjiaominxiang is widely recognized as a cultural landmark due to its unique historical significance and architectural features.However,issues such as insufficient facilities,inadequate visitor management,and a lack of integration with surrounding resources remain.Recommendations were proposed to enhance the development of cultural resources,improve supporting facilities,optimize visitor management and district environment,and leverage smart technologies to enhance the visitor experience,thereby promoting the sustainable development of Dongjiaominxiang.

关 键 词：东交民巷 历史文化街区 网络评价 扎根理论 语义网络分析 

分 类 号：TU984[建筑科学—城市规划与设计]