数智媒介时代的意义危机与古典符号学回归——2024年度全球传播符号学前沿  

The Meaning Crisis in the Age of Digital and Intelligence Media and the Return of Classical Semiotics--The Global Frontiers of Communication Semiotics in 2024

作　　者：胡易容[1] 尹婧雯 李婉婷 Hu Yirong;Yin Jingwen;Li Wanting(School of Literature and Journalism(School of Publishing),Sichuan University;School of Literature and Journalism,Sichuan University)

机构地区：[1]四川大学文学与新闻学院(出版学院),四川成都610064 [2]四川大学文学与新闻学院,四川成都610207

出　　处：《新闻界》2025年第1期63-73,共11页

摘　　要：2024年全球传播符号学呈现出多方面的新发展,这些发展可从两个维度加以归纳——数智化转向的意义危机研究,以及新语境下古典符号学的回归。这两个维度又具体凸显为四个方面:一是人工智能爆发直接引发的“AI符号学”探索与基本学理建构;二是文明互鉴视域下的“中国符号学遗产”持续深入开掘,展现出了超越西方的理论资源广度和活跃度;三是智媒技术催生的多模态数字符号景观研究深化;四是作为方法论的传播符号学在健康、环境、政治与国际关系等公共领域阐释力的显现。这一系列情形展现出传播符号学普适性的理论张力。The communication semiotics worldwide presents new developments in multiple aspects in 2024,which can be summarized from two dimensions:the study of the meaning crisis in the shift towards digital intelligence integration,and the return of classical semiotics in the new context.These two dimensions are specifically highlighted in four aspects:firstly,the exploration and theoretical construction of“AI semiotics”directly triggered by the explosion of artificial intelligence.The second is the continuous excavation of the orient“semiotic heritage”from the perspective of exchanges and mutual learning among civilizations,showing a breadth and activity of theoretical resources that exceed those of the West.Thirdly,intelligent media technologies are deepening the research on the multimodal digital semiotic landscape.Fourthly,communication semiotics as a methodology is manifesting its explanatory power in public fields such as health,environment,politics,and international relations.This series of situations demonstrates the universal theoretical vitality of semiotics of communication.

关 键 词：传播符号学 AI符号学 跨文化传播 古典学 多模态话语分析 

分 类 号：G206[文化科学—传播学]