战略柔性对企业绩效的影响:双元绿色创新的中介作用与CSR的调节效应  

The impact of strategic flexibility on enterprise performance: the mediating role of ambidextrous green innovation and the moderating role of CSR

作　　者：杨贵梅 刘丽 YANG Guimei;LIU Li(School of Business,Fuyang Normal University,Fuyang Anhui 236037,China)

机构地区：[1]阜阳师范大学商学院,安徽阜阳236037

出　　处：《阜阳师范大学学报(自然科学版)》2024年第4期70-77,共8页Journal of Fuyang Normal University:Natural Science

基　　金：安徽高校人文社会科学研究重点项目(SK2021A0387,SK2021A0415);安徽省高校科研重点项目(2024AH052989);大学生创新创业训练计划项目(S202210371076)。

摘　　要：绿色转型升级背景下,如何解决转型成本高和技术能力弱的问题,关系着企业的可持续发展。基于动态能力理论和双元创新理论,构建以双元绿色创新为中介变量、企业社会责任(Corporate social responsibility,CSR)为调节变量的战略柔性对企业绩效影响的概念模型,以中国重污染行业为样本进行实证检验。分析发现:战略柔性对企业绩效有显著正向影响,双元绿色创新在战略柔性和企业绩效关系中均发挥部分中介效应,CSR能够正向调节战略柔性与双元绿色创新的关系。从重视培育战略柔性、注重双元绿色创新和履行CSR的角度,提出企业绿色转型升级的管理建议。Under the background of green transformation and upgrading, how to solve the problems of high transformation cost and weak technical ability is related to the sustainable development of enterprises. Based on dynamic capability theory and ambidextrous innovation theory, this paper constructs a conceptual model of the impact of strategic flexibility on firm performance, which takes ambidextrous green innovation as the mediating variable and corporate social responsibility(CSR) as the moderating variable. The empirical test is conducted by taking heavily polluting industries in China as samples. The results show that strategic flexibility has a significant positive effect on firm performance. Ambidextrous green innovation play a partial mediating effect on the relationship between strategic flexibility and firm performance. CSR positively moderates the relationship between strategic flexibility and ambidextrous green innovation. From the perspective of cultivating strategic flexibility, paying attention to ambidextrous green innovation and fulfilling CSR, the management suggestions of green transformation and upgrading of enterprises are put forward.

关 键 词：战略柔性 探索性绿色创新 利用性绿色创新 企业社会责任 企业绩效 

分 类 号：F273.1[经济管理—企业管理]