中国当代文学在德国的传播与策略研究  

A Study of the Dissemination and Strategies of Contemporary Chinese Literature in Germany

作　　者：赵赫男 张怡文 赵西 ZHAO Henan;ZHANG Yiwen;ZHAO Xi(School of Foreign Languages,Hefei University,Hefei 230601,China;School of Economics and Management,Hefei University,Hefei 230601,China)

机构地区：[1]合肥大学外国语学院,合肥230601 [2]合肥大学经济与管理学院,合肥230601

出　　处：《合肥大学学报》2025年第1期77-82,共6页Journal of Hefei University

基　　金：合肥大学校级本科质量工程项目“德语课程中的社会与情感能力培养研究”(2022hfujyyb11);安徽省教育厅国际中文教育研究课题“国际中文教育、中华文化传播与国家软实力的关系探析”(皖教秘外[2023]59号)。

摘　　要：中国当代文学的对外传播是中华文化“走出去”的重要组成部分,近年来在多方努力下取得了长足的进展。在德国,中国当代文学的传播逐步呈多元化态势,同时也面临亟待解决的问题。基于拉斯韦尔5W传播模式构建中国文学对外传播的分析模式,分析中国当代文学在德国的传播现状。以此为例,参考歌德的“世界文学”观及其历史实践,针对作者、传播主体、作品内容、传播媒介、读者、传播效果等要素提出中国文学对外传播的策略,旨在提升中国文学在海外的传播力和影响力。The dissemination of contemporary Chinese literature is an important part of the“Going Out”strategy for Chinese culture.In Germany,the dissemination of contemporary Chinese literature has gradually become diversified,and at the same time,it is also facing problems that need to be solved.Based on Lasswel' s 5w communication model,this study constructs an analytical model for the dissemination of Chinese literature to foreign countries,and analyses the current situation of the dissemination of contemporary Chinese literature in Germany.Drawing on Goethe' s idea of“world literature”and his historical practice,the study proposes a strategy for the dissemination of Chinese literature to foreign countries based on the elements of authors,disseminators,content of works,dissemination media,readers,and dissemination effects,with the aim of enhancing the dissemination power and influence of Chinese literature in foreign countries.

关 键 词：中国当代文学 德国 译介 对外传播 

分 类 号：I206.7[文学—中国文学] G125[文化科学]