文化认同视域下农产品包装审美提升  

Enhancing the Aesthetic Appeal of Agricultural Product Packaging from a Cultural Identity Perspective

作　　者：兰德 LAN De(School of Design,Hefei University,Hefei 230601,China)

机构地区：[1]合肥大学设计学院,合肥230601

出　　处：《合肥大学学报》2025年第1期120-125,共6页Journal of Hefei University

基　　金：安徽高校人文社会科学研究重点项目“乡村振兴背景下文创产品设计审美认同及应用研究”(SK2021A0588);省级教学研究项目“应用型高校设计学类专业教管服协同育人模式研究”(2022jyxm1342);安徽省社会科学创新发展研究课题“生态文明建设融入乡村振兴战略的路径研究”(2021CX017)。

摘　　要：当前市场中的农产品包装普遍存在审美同质、审美庸俗及审美狭隘等文化失语问题,严重影响了社会大众对其文化价值的认同。本文基于田野调研,立足于民族文化和异质文化交融的现实语境,构建了农产品包装审美提升理论模型,旨在通过协同提升包装的审美个性、审美品味和审美理想等方面的文化价值,从而实现地方、艺术和社会三位一体的大文化认同。The packaging of agricultural products in the current market is generally characterized by aesthetic homogenization,vulgarity,and narrowness,which severely impacts the public' s recognition of their cultural value.Based on field research and grounded in the context of the integration of national and heterogeneous cultures,this paper constructs a theoretical model for enhancing the aesthetic appeal of agricultural product packaging.The aim is to elevate the cultural value in aspects such as aesthetic individuality,aesthetic taste,and aesthetic ideals,thereby achieving a triadic cultural recognition encompassing local,artistic,and social dimensions.

关 键 词：文化认同 农产品 包装 审美 

分 类 号：TB482[一般工业技术—包装工程]