新质生产力赋能农产品区域公用品牌提升:理论逻辑与路径优化  

The Empowerment of New Quality Productive Forces in Enhancing Regional Public Brands of Agricultural Products:Theoretical Logic and Path Optimization

作　　者：张倩楠 李翠霞 Zhang Qiannan;Li Cuixia(Inner Mongolia University,Hohhot 010000,China;Heilongjiang Bayi Agricultural University,Daqing 163000,China)

机构地区：[1]内蒙古大学,内蒙古呼和浩特010000 [2]黑龙江八一农垦大学,黑龙江大庆163000

出　　处：《当代经济管理》2025年第3期61-68,共8页Contemporary Economic Management

基　　金：国家自然科学基金面上项目(71673042);高层次人才科研启动金(10000-21311201/079);中宣部文化名家暨“四个一批”人才自选项目(201801)。

摘　　要：农产品区域公用品牌建设提升是推动乡村振兴建设的重要内容。文章深入探讨了农产品区域公用品牌建设中新质生产力的基本内涵,并提出了新质生产力推动农产品区域公用品牌建设提升的理论逻辑。新质生产力通过引入新生产要素、新技术和新模式,推动农产品区域公用品牌建设的新旧生产要素融合、品牌建设过程创新升级以及新生产关系适应性形成,进而提升农产品区域公用品牌建设。结合农产品区域公共品牌的发展现状,研究分析了新质生产力提升农产品区域公用品牌建设的现实基础和面临困境。在此基础上,研究提出了四条优化路径:加强顶层设计和配套制度体系建设、聚焦核心技术提升和转化、培育打造高水平新质人才队伍,以及改善升级重点区域的基础设施。The construction and enhancement of regional public brands for agricultural products is a crucial aspect of promoting rural revitalization.This study delves into the fundamental connotations of new quality productive forces in the development of regional public brands for agricultural products and proposes a theoretical framework for how these forces enhance such brands.New quality productive forces facilitate the integration of new and old production factors,innovation and upgrading in the construction process,and the formation of adaptive new production relations through new production factors,technologies,and models,thereby enhancing the development of regional public brands for agricultural products.Based on the current state of these brands,the study analyzes the realistic foundations and challenges faced by the enhancement of regional public brands through new productive forces.Building on this,four optimization pathways are proposed:strengthening top-level design and supporting institutional systems,focusing on the enhancement and transformation of core technologies,cultivating a high-level team of new-type talents,and improving and upgrading infrastructure in key regions.

关 键 词：新质生产力 农产品区域公用品牌 提升 理论逻辑 路径优化 

分 类 号：F323.1[经济管理—产业经济]