基于文化传递模型的海派文化文创产品设计  

The Cultural and Creative Product Design of Shanghai Style Culture Based on the Cultural Transmission Model

作　　者：许子航 XU Zihang(East China University of Science and Technology,Shanghai 200237,China)

机构地区：[1]华东理工大学,上海200237

出　　处：《上海包装》2025年第2期59-63,共5页Shanghai Packaging

摘　　要：当前,面向本地与旅游市场的海派文创产品虽种类多样,但面临产品设计趋同、产品形式较为单一、认同感减弱与市场销路受阻等问题。基于文化传递模型,探索了一种文创产品设计的新路径,涵盖文化载体构建与用户体验提升两大维度。在文化载体上,融合显性隐性元素,兼顾物质与非物质层面;在用户体验上,分物境、情境、意境三层深化。以万国建筑群为灵感,“外滩之韵”系列氛围播放器文创产品应运而生,选用老式唱片机与建筑群为显性元素,巧妙传达海派文化精髓。鉴于海派文化传承的重要性,该设计思路为文创产品注入了新的活力,提供了有益的参考。Currently,although there are various kinds of Shanghai style cultural and creative products targeting the local and tourist markets,they are facing the problems of homogeneous product design,single product form,weakened sense of identity,and blocked market sales,etc.Based on the cultural transmission model,this paper explores a new path for the design of cultural and creative products,covering two dimensions:the construction of cultural carriers and the enhancement of user experience.In terms of cultural carriers,both explicit and implicit elements are integrated,taking into account both material and non-material aspects;in terms of user experience,it is deepened in three levels:physical environment,situational context,and artistic conception.Inspired by the Exotic Building Clusters in the Bund of Shanghai,the"Rhythm of the Bund"series of ambience players are created.These products use vintage phonographs and architectural complexes as explicit elements to cleverly convey the essence of Shanghai style culture.Given the importance of inheriting Shanghai style culture,this design idea injects new vitality into cultural and creative products and provides a valuable reference.

关 键 词：文创设计 文化传递模型 海派文化 

分 类 号：TB472[一般工业技术—工业设计]