新文科建设背景下视觉传达设计专业人才培养模式改革探索  

Exploration of the Reform of Talent Training Mode for Visual Communication Design Major under the Background of New Liberal Arts Construction

作　　者：杨蕊 王静[1] YANG Rui;WANG Jing(College of Art,Anhui Xinhua University,Hefei 230031,Anhui,China)

机构地区：[1]安徽新华学院艺术学院,安徽合肥230031

出　　处：《上海包装》2025年第2期235-237,共3页Shanghai Packaging

基　　金：安徽省教育厅质量工程项目“新文科背景下信息技术在插画设计课程中的创新应用研究”(2021jyxm0630);安徽省教育厅质量工程项目“美育养成视域下高校公共艺术俱乐部制教学改革探索与实践”(2023jyxm0877);安徽省质量工程传统专业改造提升项目“动画专业改造提升项目”(2023zygzts104)。

摘　　要：基于新文科建设理念,以安徽新华学院视觉传达设计专业的人才培养创新发展思路为例,将新技术、新思维、课程思政融入视觉传达专业教育中,形成“思政领航、竞赛驱动、产教并进”的人才培养模式,旨在培养面向未来、具有高尚道德情操、强烈服务社会意识、掌握设计先进理念和思维方法的高素质应用型人才,同时为相关专业人才培养模式改革提供借鉴。Based on the concept of new liberal arts construction, taking the innovative development ideas of talent training for visual communication design major in Anhui Xinhua University as an example, this paper integrates new technology, new thinking and curriculum ideological and political education into the education of visual communication major, and forms a talent training mode of "ideology and politics leading, competition-driven, industry and education advancing synchronously". It aims to cultivate high-quality applied talents facing the future, with noble morality, strong awareness of serving the society, and mastering advanced design concepts and thinking methods, and provide reference for the reform of talent training mode of related majors.

关 键 词：视觉传达设计 人才培养 教学改革 

分 类 号：G642[文化科学—高等教育学] J524[文化科学—教育学]