传播学视角下自然科学博物馆沉浸式数字媒介的展览应用探讨  

Discussion on the Application of Immersive Digital Media in Natural Science Museums Exhibitions from the Perspective of Communication

作　　者：郑运帷 Zheng Yunwei

机构地区：[1]复旦大学文物与博物馆学系,上海市200433

出　　处：《自然科学博物馆研究》2025年第1期23-31,共9页Journal of Natural Science Museum Research

摘　　要：沉浸式数字媒介具备信息传播上的技术特征与优势,可向观众提供更为多样化、趣味化、个性化的参观体验。然而在实际应用过程中,不少沉浸式数字媒介存在“流于技术形式、缺乏实际体验”的根本性问题,以致最终并未赋能于展览信息传播。本文从传播学视角出发,通过理论与案例相结合,提出在博物馆展览语境之下,应从环境、感官、心理三个维度理解“沉浸”;进而围绕自然科学博物馆的教育与传播目标,分析沉浸式数字媒介在信息传播上的特征、优势与现存问题;最终从情境艺术化、内容叙事化、互动游戏化三个方面,为沉浸式数字媒介在内容与形式上的策划,提出建议与思路。Due to its technical characteristics and advantages in information communication,immersive digital media can help natural science museums offering visitors more diverse,engaging,and personalized experiences.However,in practical applications,many immersive digital media have the essential problem of“only having the technological form but lacking of real experiences”,which ultimately fails to empower the information communication of the exhibition.Based on the theoretical researches and case studies from a communication perspective,this paper first proposes that in the context of museum exhibition,“immersion”should be understood from three dimensions which are“environment,senses and psychology”.Subsequently,it analyzes the characteristics,advantages and existing problems of immersive digital media in information communication by focusing on the education and communication goals of natural science museums.Finally,it provides recommendations for the planning of immersive digital media in terms of content and form from the three aspects of artistic ambiance narrative content and interactive experiences.

关 键 词：自然科学博物馆 信息传播 沉浸式 数字媒介 情境再现 

分 类 号：G206[文化科学—传播学] G265[历史地理—考古学及博物馆学] N28[自然科学总论]