茶文化传播的数字化路径——以江苏溧阳茶文化的信息交互可视化传播实践为例  

The Digital Pathways for Disseminating Tea Culture:A Case Study of Visualized Information Interaction in Liyang Tea Culture of Jiangsu Province

作　　者：徐子涵 李张闽 XU Zihan;LI Zhangmin

机构地区：[1]南京邮电大学传媒与艺术学院

出　　处：《中国矿业大学学报(社会科学版)》2025年第2期154-169,共16页Journal of China University of Mining & Technology(Social Sciences)

基　　金：国家社会科学基金艺术学一般项目“中国艺术意境观念变迁研究”(项目编号:21BA021);江苏省科研与实践创新计划项目“数字经济视阈下江苏非遗茶文化的信息交互可视化研究”(项目编号:SJCX23_0240)。

摘　　要：江苏溧阳茶文化是中华传统茶文化中的代表性品类,蕴含着丰富的地域文化内涵,其传承与传播在当代社会中面临着巨大挑战。数字化技术为当代茶文化的保护、传承与创新传播开辟了新途径。信息交互可视化设计系统是数字化传播的前沿工具,具备强大的信息处理能力和直观展现力,能有效解决文化传播难题,重塑传统工艺展示方式和传播路径。通过分析溧阳茶文化数字化传播案例,可深入探索信息交互可视化系统在设计构建中的新路径和新模式,为地方文化资源的保护、活化及国际传播力的提升提供借鉴。Liyang tea culture of Jiangsu Province is a representative category of traditional Chinese tea culture,rich in regional cultural significance.In contemporary society,its preservation and dissemination face substantial challenges.Digital technologies offer innovative pathways for safeguarding,inheriting,and promoting tea culture.Among these,information interaction visualization systems stand out as advanced tools for digital dissemination,characterized by robust data processing capabilities and intuitive visualization techniques.These systems address key obstacles in cultural communication,reshaping the presentation and dissemination frameworks of traditional craftsmanship.Through an in-depth analysis of the digital dissemination practices of Liyang tea culture,this study investigates novel approaches and paradigms in designing and implementing information interaction visualization systems.The findings provide valuable references for enhancing the preservation,revitalization,and international outreach of local cultural resources.

关 键 词：茶文化 溧阳白茶 传统技艺 信息交互可视化设计 数字化传播 

分 类 号：TS971[轻工技术与工程]