从企业的角度浅谈我国中药保健品的发展现状和应对策略  

The development status and countermeasures of Chinese traditional medicine health products from the perspective of enterprises

作　　者：晏弥卉 侯国枝 朱洁 YAN Mihui;HOU Guozhi;ZHU Jie

机构地区：[1]浙江创新生物有限公司,浙江绍兴312366 [2]宁波市药品检验所,浙江宁波315400

出　　处：《中医临床研究》2024年第36期105-109,共5页Clinical Journal Of Chinese Medicine

摘　　要：中医药文化是中华文明的宝贵财富和中华民族得以传承几千年的重要保障,中药保健品与中医药的药食同源文化和未病先防理念在本质上是一脉相承的,二者有着不可割裂的渊源。随着科技的进步、经济的发展和观念的转变,中药保健品成为大众追求生活品质、转变生活方式和提高生活质量的必需品。中药保健品作为我国保健品行业的特色和主流品种,是养生保健和预防疾病的重要手段,在“治未病”方面发挥了积极作用并拥有显著的效果。目前,我国的中药保健品行业发展迅速,在大健康背景下更是展现了广阔的前景和巨大的市场活力。但是作为中药保健品生产企业清晰地认识到,在中药保健品行业中存在着法律法规不完善、市场监管不全面、行业壁垒低及产品质量参差等突出问题,行业乱象亟待解决,中药保健品行业的健康发展任重而道远。文章从中药保健品企业的角度出发,对我国中药保健品行业的市场现状进行了多维度的分析和探讨,并结合实际提出了严控产品质量、树立品牌战略、优化研发策略和探寻更大市场等可行性对策建议,以期为中药保健品行业的健康发展提供思路和方向,为中药保健品市场监管和政策的制定提供参考依据,为中药保健品企业做大做强提供技术支持和规划。Traditional Chinese medicine culture is the precious wealth of Chinese civilization and an important guarantee for the inheritance of the Chinese nation for thousands of years.Traditional Chinese medicine health products and TCM homology of medicine and food culture and the concept of prevention before disease are in essence the same line,and they have an inseparable origin.With the progress of science and technology,the development of economy and the change of ideas,traditional Chinese medicine health care products have become a necessity for the public to pursue the quality of life,change the way of life and improve the quality of life.Traditional Chinese medicine health care products,as the characteristics and mainstream varieties of China’s health care products industry,is an important means of health care and disease prevention,and has played a positive role in the“preventive treatment of disease”and has significant effects.At present,China’s traditional Chinese medicine health products industry is developing rapidly,and it shows broad prospects and huge market vitality under the background of great health.However,as a traditional Chinese medicine health care products production enterprise,we can see that it is clear that there are outstanding problems in the traditional Chinese medicine health care products industry,such as imperfect laws and regulations,incomplete market supervision,low industry barriers and uneven products quality.The industry chaos needs to be solved urgently,and the healthy development of the traditional Chinese medicine health care products industry has a long way to go.From the perspective of traditional Chinese medicine health care products enterprises,this paper makes a multi-dimensional analysis and discussion on the market status of traditional Chinese medicine health care products industry in China,and puts forward some feasible countermeasures and suggestions,such as strictly controlling products quality,establishing brand strategy,optimizing research and development str

关 键 词：中药保健品 养生保健 发展现状 

分 类 号：R199[医药卫生—卫生事业管理]