基于情感化设计理论的文创设计——以“云南瓦猫”为例  

Cultural and creative design based on emotional design theory——taking"Yunnan Tile Cat"as an example

作　　者：陈希蓓 钱永宁[1] CHEN Xibei;QIAN Yongning

机构地区：[1]上海工程技术大学

出　　处：《时尚设计与工程》2025年第1期19-21,共3页The Journal of Fashion Design and Engineering

摘　　要：以情感化设计理论为核心,分析国内文创产品的现状及应用,并结合消费者的情感需求展开研究,深入挖掘云南地区瓦猫文化,探索“云南瓦猫”文创设计的思路与方法,制定基于情感化理论的“云南瓦猫”文创设计策略,阐明情感化设计融入的必要性。Based on the theory of emotional design,the present situation and application of domestic cultural and creative products and the emo-tional needs of consumers were analyzed.The Tile Cat culture in Yunnan region was explored,the ideas and methods of the cultural and creative de-sign of Yunnan Tile Cat were found out,and the design strategy of Yunnan Tile Cat was made based on the emotional theory,indicating the necessi-ty of integrating the emotional design.

关 键 词：情感化设计 文创设计 云南瓦猫 

分 类 号：G63[文化科学—教育学]