展会展示设计中的视觉传达与信息呈现  

Visual communication and information presentation in exhibition design

作　　者：王炎磊 WANG Yanlei

机构地区：[1]广东粤海水务投资有限公司

出　　处：《时尚设计与工程》2025年第1期53-55,共3页The Journal of Fashion Design and Engineering

摘　　要：展会展示设计是一种综合性的视觉传达活动,其核心目标是契合展会主题与目标,同时有效传递企业品牌形象、特色信息并吸引观众。从视觉传达与信息呈现的基本概念出发,系统分析了展会展示设计的目的、特点与基本原则,深入探讨了视觉传达与信息呈现之间的关系。结合实际设计案例,总结了展会展示设计中视觉传达与信息呈现的具体方法,包括文字设计、色彩搭配、图形表达以及多媒体技术的应用,旨在为展会展示设计提供了理论指导与实践建议。Exhibition display design is a comprehensive visual communication activity whose core objective is to align with the themes and goals of the exhibition while effectively conveying corporate brand image,unique information,and attracting audiences.Starting from the basic con-cepts of visual communication and information presentation,this paper systematically analyzes the purpose,characteristics,and fundamental prin-ciples of exhibition display design.It also conducts an in-depth exploration of the relationship between visual communication and information pre-sentation.Through practical design case studies,specific methods for visual communication and information presentation in exhibition display de-sign are summarized,including textual design,color coordination,graphic representation,and the application of multimedia technology,to pro-vide theoretical guidance and practical recommendations for exhibition display design.

关 键 词：视觉传达设计 展示设计 品牌传播 

分 类 号：G63[文化科学—教育学]