当代中国传统服饰文化的对外传播途径  

The external propagation channels of contemporary Chinese traditional costume culture

作　　者：李安迪 闫兰兰 LI Andi;YAN Lanlan

机构地区：[1]上海工程技术大学纺织服装学院

出　　处：《时尚设计与工程》2025年第1期71-72,75,共3页The Journal of Fashion Design and Engineering

摘　　要：中国传统服饰作为传播优秀传统文化的重要符号,在文化传承与交流中发挥着不可替代的作用。随着中华文化影响力的提升和传播技术的快速发展,当代中国传统服饰文化的对外传播途径已呈现出更加多元化和高效的特点。通过充分利用现有的传播手段,进一步优化传统服饰文化的跨文化传播策略,这不仅有助于提升传播效果,还能让世界各地的人们对中国传统服饰文化产生广泛共鸣,从而加强其在国际舞台上的影响力。Chinese traditional costumes,as important symbols for spreading excellent traditional culture,play an irreplaceable role in the inheri-tance and exchange of culture.With the enhancement of Chinese cultural influence and the rapid development of transmission technologies,the external dissemination channels for contemporary Chinese traditional costume culture have become more diversified and efficient.By fully utilizing existing transmission methods and further optimizing the cross-cultural communication strategies for traditional costume culture,not only can the transmission effects be enhanced,but also people from all over the world can resonate widely with Chinese traditional costume culture,thereby strengthening its influence on the international stage.

关 键 词：传统服饰文化 符号 传播途径 

分 类 号：TS9[轻工技术与工程]