“昭君出塞”叙事语境下黄陂泥塑衍生品的“意趣化”设计  

The"Interesting"Design of Huangpi Clay Sculpture Derivatives in the Narrative Context of"Zhaojun Departs the Frontier"

作　　者：张凯悦 刘卷 ZHANG Kaiyue;LIU Juan(School of Art and Design,Hubei University,Wuhan,Hubei,430062)

机构地区：[1]湖北大学艺术设计学院,湖北武汉430062

出　　处：《湖南包装》2025年第1期136-139,共4页

基　　金：教育部高校人文社科规划基金项目(19YJA760036);湖北大学研究生思想政治教育工作专项研究课题(2023YGSZ011);湖北省研究生思想政治教育规划专项课题(2023ZX015)。

摘　　要：在社会变迁的冲击下,如何保护和传承非遗是当前所面临的难题。文章通过分析目前市场的现状,探索当前非遗衍生品意趣化设计的发展趋势,以“昭君出塞”为叙事背景,提取其中的视觉符号和传统文化元素,使用非遗黄陂泥塑的技法表现来对昭君形象进行重塑,旨在设计出形式创新、内容意趣化的非遗衍生品,为黄陂泥塑的传承发展提供帮助。Under the impact of social changes,how to protect and inherit intangible cultural heritage is a difficult problem currently faced.This article analyzes the current market situation,explores the development trend of the current intangible cultural heritage derivatives design,takes"Zhaojun Departs the Frontier"as the narrative background,extracts the visual symbols and traditional cultural elements,and uses the intangible cultural heritage Huangpi clay sculpture technique to reshape the image of Zhaojun,aiming to design intangible cultural heritage derivatives with innovative forms and interesting content,and provide help for the inheritance and development of Huangpi clay sculpture.

关 键 词：昭君出塞 叙事语境 黄陂泥塑 非遗衍生品 意趣化 

分 类 号：TB472[一般工业技术—工业设计] TS932.8[轻工技术与工程]