梅山文化场域构建及文创产品包装设计  

Construction of Meishan Cultural Field and Packaging Design of Cultural and Creative Products

作　　者：谢科迪 邢江浩[1] XIE Kedi;XING Jianghao(School of Architecture and Design,Hunan University of Science and Technology,Xiangtan,Hunan,411201)

机构地区：[1]湖南科技大学建筑与设计学院,湖南湘潭411201

出　　处：《湖南包装》2025年第1期200-203,共4页

基　　金：湖南省社会科学基金项目(23YBA147)。

摘　　要：文章以文化场域理论为指导,对梅山地区文化场域中的符号与文化象征进行系统梳理,探索梅山文化创意视觉设计的新方向,为传统梅山文化意象的推陈出新提供指引,同时与当代审美趋势相融合。通过构建梅山文化场域,将其划分为自然场、社会场、历史场,提炼出场域的代表元素,提炼视觉符号,并结合实践设计出具有梅山文化独特精神与韵味的文创产品包装,从而促进梅山文化的保护和推广,为梅山地区文化保护和传承提供新的策略与途径。Guided by the theory of cultural field,this paper systematically sorts out the symbols and cultural symbols in the cultural field of the Meishan area,explores new directions for the visual design of Meishan cultural creativity,and provides guidance for the innovation of traditional Meishan cultural imagery,while integrating with contemporary aesthetic trends.By constructing the Meishan cultural field and dividing it into natural,social,and historical fields,the paper extracts representative elements of the field,refines visual symbols,and combines practical design to create packaging for cultural and creative products that embody the unique spirit and charm of Meishan culture.This promotes the protection and promotion of Meishan culture and provides new strategies and approaches for the cultural preservation and inheritance of the Meishan area.

关 键 词：文化场域 梅山文化 包装设计 文化符号 

分 类 号：TB482[一般工业技术—包装工程]