浙江茶叶2024年产销分析与2025年发展思路  

Analysis of Production and Sales of Zhejiang Tea in 2024 and Development Ideas for 2025

作　　者：冯海强 王文廷 俞燎远 FENG Haiqiang;WANG Wenting;YU Liaoyuan(Zhejiang Agricultural Technology Extension Center,Hangzhou 310020,China)

机构地区：[1]浙江省农业技术推广中心,浙江杭州310020

出　　处：《中国茶叶》2025年第3期20-24,共5页China Tea

基　　金：浙江省农业重大技术协同攻关计划(2024ZDXT05)。

摘　　要：2024年,浙江茶产业在原料提质、技术攻关、活动创新、跨区合作等方面取得了显著成效,实现面积、产量、产值“三增”,产销呈现出开采时间整体推迟、采茶工相对充裕、茶青价格下降、新式茶饮快速发展、内销市场平稳、出口市场回暖等特点。展望2025年,浙江茶产业将聚焦原料、产品、品牌、市场、创新、传承、共富等7个环节,进一步提升竞争优势,推动产业升级。In 2024,the tea industry in Zhejiang Province achieved significant results in improving raw material quality,technological breakthroughs,innovative activities,and cross regional cooperation,achieving a"three increase"in area,output,and output value.The production and sales have shown characteristics such as overall delayed mining time,relative abundant tea pickers,declining fresh tea prices,rapid development of novel-tea beverages,stable domestic sales market,and recovery of export market.In 2025,the tea industry in Zhejiang will focus on seven aspects including raw materials,products,brands,markets,innovation,inheritance,and common prosperity,in order to enhance competitive advantages and promote industrial upgrading.

关 键 词：产销分析 新式茶饮 发展思路 茶产业 浙江 

分 类 号：S571.1[农业科学—茶叶生产加工]