基于元路径的中文图书在线评论情感网络分析  

Sentiment network analysis of Chinese book online reviews based on meta-path

作　　者：任娟[1] 杨昭 REN Juan;YANG Zhao(Shanghai Research Institute of Publishing and Media,Shanghai Publishing and Printing College,Shanghai 200093,China;Shanghai Jiao Tong University Library,Shanghai 200240,China)

机构地区：[1]上海出版传媒研究院上海出版印刷高等专科学校,上海200093 [2]上海交通大学图书馆,上海200240

出　　处：《信息传播研究》2025年第1期41-53,共13页Information and Communication Research

基　　金：教育部人文社会科学研究青年基金项目“基于在线评论情感分析的图书销量预测研究”(编号19YJCZH130)。

摘　　要：针对用户情感的多样性和歧义性特征,提出了在线评论情感网络分析方法,尝试解决产品总体、一级属性、二级属性三个层次的情感分析问题。采用共现视角和异质网络挖掘方法,将细粒度情感分析问题转化为异质共现网络挖掘问题,构建基于元路径的情感网络分析框架;结合对象间的空间共现和语义关联关系,构建情感异质共现网络模型;提出了基于元路径的属性分层、歧义消解、情感聚合方法,采用语素引导和评分引导策略,计算困惑度、相似度和情感强度,识别隐性语义关系。在中文图书在线评论数据集中,所提方法F值为96.5%,优于基于情感词典的方法。将层次化属性与细粒度情感相协同,将情感知识库自动构建过程与情感计算过程相统一,拓展在线评论情感挖掘新视野,是一种基于情感实体的信息组织新视角。In view of the complexity and ambiguity of users'sentiment,this paper proposed a sentiment network analysis method of online product reviews,trying to solve the problems in sentiments analysis from the three levels of overall product,the primary and the secondary attribute.The problem of fine-grained sentiments analysis was transformed into the problem of heterogeneous co-occurrence network mining by using co-occurrence and heterogeneous network mining,and the framework of sentiment network analysis of online product reviewed based on meta-path is constructed.Combining the object-oriented spatial co-occurrence and semantic association,the sentiment-oriented heterogeneous co-occurrence network model was constructed.A meta-path based method of attribute hierarchy,disambiguation and sentiment aggregation was proposed.The strategy of morpheme guidance and scoring guidance were used to calculate the perplexity,similarity and sentiment intensity,and identify the implicit semantic relationship.Using the online book reviews data set,the F value of the proposed method is 96.5%,which is better than the method based on sentiment lexicon.By combining hierarchical attributes with fine-grained sentiments,and unifying the automated build process of sentiment repository with the process of affective computing,which can expand the new vision of online reviews’sentiment analysis.It is a new perspective of information organization based on emotional entities.

关 键 词：在线评论 情感分析 元路径 异质网络 中文图书 

分 类 号：G236[文化科学] TP311.13[自动化与计算机技术—计算机软件与理论]