数智时代下年画的展示与传播路径研究  

Research on the Display and Dissemination Path of New Year Paintings in the Era of Digital Intelligence

作　　者：田文溥 Tian Wenpu(Feng Jicai Institute of Literature and Art,Tianjin University,Tianjin 300072,China)

机构地区：[1]天津大学冯骥才文学艺术研究院,天津300072

出　　处：《天津大学学报(社会科学版)》2025年第2期153-160,共8页Journal of Tianjin University:Social Sciences

摘　　要：现代社会的文化传播模式正在消解非物质文化遗产传承的地域区隔。数智时代以AI、云计算、区块链等技术引领变革,打破了以往非遗项目家族传承与地域传播的相对封闭性。非遗传播中的受众呈现社群化、普及化及主体强化等特点,技术表征下的年画数字作品则展现出动态化、交互性与数字IP属性。数智时代下的非遗传播,旨在通过文化遗产的当代接续从而达成非遗保护的目的。文章通过面向当下年画数字化应用,探讨非遗传播中的路径建构与受众参与机制。明确传承人与数字创作者在非遗传播中的分工,在接续民众文化记忆的同时,实现对非遗当代价值的发掘。The cultural dissemination mode of modern society is dissolving the regional barriers of the inheritance of intangible cultural heritage.In the era of digital intelligence,technologies such as AI,cloud computing,and blockchain are leading the transformation,breaking the relative isolation of family inheritance and regional dissemination of intangible cultural heritage in the past.In the dissemination of intangible cultural heritage,the audiences are characterized by socialization,popularization,and subject strengthening,while the digital works of New Year paintings under technological representation demonstrates the attributes of dynamism,interactivity,and digital IP.The dissemination of intangible cultural heritage in the era of digital intelligence aims to achieve the goal of its protection through the contemporary continuation of cultural heritage.By focusing on the digital application of current New Year paintings,this paper explores the path construction and audience participation mechanism in the dissemination of intangible cultural heritage,clarifies the division of labor between inheritors and digital creators,and explores the contemporary value of intangible cultural heritage while continuing the cultural memory of the people.

关 键 词：数智时代 年画 非遗传播 记忆建构 

分 类 号：J03[艺术—艺术理论]