浅析大英博物馆观众调查机制与成效  

Analyzing the Mechanism and Effectiveness of The British Museum’s Visitor Survey

作　　者：吴萌[1] Wu Meng(The Palace Museum,Beijing,100009)

机构地区：[1]故宫博物院,北京100009

出　　处：《博物院》2024年第4期51-60,共10页Museum

摘　　要：英国博物馆的观众调查长期以来积累了丰富的经验,其目标明确,方法创新。本文以大英博物馆为主要考察对象,介绍其相关做法,包括采用传统调查方法与科技手段相结合,将观众调查工作有机嵌入博物馆各项工作中,使之成为规范化持久化的机制,并通过对多元化数据的分析研究反馈改进博物馆各项工作等经验,以期为我们的实践工作提供思路。The visitor survey of British museums has accumulated rich experience for a long time,with clear objectives and innovative methods.This paper takes The British Museum as the main object of investigation,introduces its relevant practices,including combining traditional methods with technology,embedding the visitor survey into the work of the museum to make it a standardized and lasting mechanism,and to feedback and improve the work of the museum through the analysis of the data.All to provide ideas for our practical work.

关 键 词：大英博物馆 英国博物馆观众调查 观众调查数据 数据应用 

分 类 号：G26[历史地理—考古学及博物馆学]