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作 者:潘佳谋 胡智锋[2] PAN Jia-mou;HU Zhi-feng(The Media Arts and Culture Studies Center of CUC,Communication University of China,Beijing 100024;School of Arts&Communication,Beijing Normal University,Beijing 100875)
机构地区:[1]中国传媒大学传媒艺术与文化研究中心,北京100024 [2]北京师范大学艺术与传媒学院,北京100875
出 处:《艺术百家》2024年第6期72-80,共9页Hundred Schools In Arts
摘 要:短视频已经成为当下大众参与性最高的传媒形式,其中,文艺短视频的概念亟待确立。通过对艺术本质以及对传媒艺术特性的双重考察可证,文艺短视频能够被视为传媒艺术进而具有审美性;文艺短视频的审美表征是艺术与生活的双向流动,主要体现在文艺短视频审美与日常生活的粘连十分紧密,已经呈现出“视频化生存”的趋势,同时,高雅文化与大众文化之间审美层面的沟壑被文艺短视频所填平,审美逐渐走向庸化;文艺短视频不仅能够给予人短暂的精神狂欢,使人获得情感的抚慰,同时还可以让人在意象世界中获得精神的自由与想象的广阔空间。Short videos have become the most popular form of mass media,among which the concept of artistic short videos needs to be established urgently.Through the dual investigation of the nature of art and the characteristics of media arts,it can be proved that artistic short videos can be regarded as media art and thus have aesthetics;the aes⁃thetic representation of artistic short videos is the two-way flow of art and life,which is mainly reflected in the close connection between the aesthetics of artistic short videos and daily life,and has shown a trend of“video survival”.At the same time,the aesthetic gap between high culture and popular culture is filled by artistic short videos,and aes⁃thetics is gradually becoming mediocre;artistic short videos can not only give people a short spiritual carnival and e⁃motional comfort,but also allow people to gain spiritual freedom and a broad space for imagination in the world of ima⁃ges.
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