数字技术赋能:AIGC动漫中的民族服饰美学与乡村人居叙事  

Digital Technology Empowerment:Ethnic Costume Aesthetics and Rural Residential Narrative in AIGC Animation

作　　者：王小冬 夏一杨 苏钰 Xiaodong WANG(Chinese Society for the Preservation and Innovative Development of Traditional Chinese Medicine)

机构地区：[1]四川师范大学 [2]湖南城市学院 [3]南邦国际科技学院

出　　处：《社会科学理论与实践》2025年第2期69-79,共11页

摘　　要：在数字化时代,传统文化传播面临“符号空洞化”和“学科隔阂化”挑战。AIGC动漫《漫画里的中华传统服饰》利用数字媒体技术,创新性地重构民族服饰与乡村人居美学叙事,探索文化传承与公共美育新路径。研究跨学科融合,揭示服饰与乡村建筑景观的符号同源性,并提出“服饰是流动之建筑,建筑是凝固之服饰”的文化逻辑。作品借助AIGC技术,实现“音、形、意、行”四维传播,通过分镜头设计,将静态符号转化为视听体验。在数字平台助推下,传统文化与青年亚文化共生,形成“治愈动漫”,增强民族认同,助力乡村文旅发展与公共美育。In the digital era,traditional cultural communication faces challenges of“symbolic hollowing”and“disciplinary barriers.”The AIGC animation“Chinese Traditional Costumes in Comics”leverages digital media technology to innovatively reconstruct the narrative of ethnic costumes and rural residential aesthetics,exploring new paths for cultural heritage transmission and public aesthetic education.This interdisciplinary study reveals the symbolic homology between ethnic costumes and rural architectural landscapes,proposing the cultural logic that“costumes are flowing architecture,and architecture is solidified costume.”Utilizing AIGC technology,the work achieves multidimensional dissemination across“sound,form,meaning,and action.”Through meticulous storyboard design,it transforms static symbols into audiovisual experiences.With the support of digital platforms,traditional culture and youth subcultures merge,creating a“healing animation”that enhances national identity awareness and contributes to rural cultural tourism development and public aesthetic education.

关 键 词：AIGC技术 民族服饰美学 乡村人居叙事 公共美育 文化基因转译 数字媒体赋能 

分 类 号：G63[文化科学—教育学]