人工智能素养与创业实践经历对商业计划书质量的影响  

On the impact of artificial intelligence literacy and entrepreneurship practical experience on business plan quality

作　　者：赵康生 周萍 邱漠河[3] ZHAO Kangsheng;ZHOU Ping;QIU Mohe(School of Economics and Management,Guangdong Construction Polytechnic,Guangzhou 510440,China;School of Business,Guangdong University of Foreign Studies,Guangzhou 510006,China;School of Entrepreneurship Education,Guangzhou Urban Construction Vocational College,Guangzhou 510925,China)

机构地区：[1]广东建设职业技术学院经济管理学院,广东广州510440 [2]广东外语外贸大学商学院,广东广州510006 [3]广州城建职业学院创业教育学院,广东广州510925

出　　处：《创新与创业教育》2025年第1期130-137,共8页Journal of Innovation and Entrepreneurship Education

基　　金：国家自然科学基金青年项目“中国情境下创业企业社会责任及其对资源获取的影响研究”(72002052);广东外语外贸大学校级教改项目“新文科背景下人工智能技术融入创新创业能力培养的探索与实践”。

摘　　要：随着人工智能(AI)技术的飞速发展,高校创新创业教育面临前所未有的机遇与挑战。通过多案例比较方法,分析了不同学生在AI赋能的背景下撰写商业计划书的过程和效果,揭示了AI使用经验与项目经验对学生应用AI工具撰写商业计划书的影响。研究发现,AI工具能显著提升商业计划书撰写的效率和内容丰富度,其实际使用效果高度依赖使用者的前期经验,具有AI使用经验和创业项目参与经验的学生在与AI的互动中展现出更高的效能。研究强调了培养AI素养的重要性,并针对不同背景的学生提出了相应的教育措施,旨在促进学生的技术适应力和创新能力的提升。With the rapid development of artificial intelligence(AI)technology,innovation and entrepreneurship education in colleges and universities is facing unprecedented opportunities and challenges.This paper analyzes the process and effect of writing business plans by students from different backgrounds in the context of AI empowerment through a multi-case comparison method,revealing the influence of AI usage experience and project experience on students’application of AI tools to write business plans.It finds that AI tools can significantly improve the efficiency and content richness of business plan writing,and their specific practical use effects are highly dependent on users’prior experience.Students with experience in AI use and entrepreneurial program participation demonstrate higher efficacy in their interactions with AI.This study emphasizes the importance of fostering AI literacy and proposes educational measures for students from different backgrounds,aiming to improve students’technological adaptability and innovation ability.

关 键 词：人工智能 创新创业教育 商业计划书 AI素养 创新能力 

分 类 号：G434[文化科学—教育学]