科技期刊封面信息视觉感知的眼动实证研究  

An Empirical Study on Visual Perception Eye Movement of Science and TechnologyJournal CoverInformation

作　　者：朱椰琳 李萌[2] ZHU Yelin;LI Meng

机构地区：[1]武汉大学,武汉430072 [2]安徽大学,合肥230601

出　　处：《上海视觉》2024年第4期119-127,共9页Shanghai Vision

摘　　要：随着信息技术的发展和互联网的普及,网络化科技期刊的传播呈上升趋势,科技期刊封面视觉承担着科技成果传播的重要作用。本文采用实验法和抽样调查法,对2017年至2023年英国化学学会期刊封面信息视觉进行整理与抽样,结合眼动仪对受试者进行实验,从热点图、焦点图和注视点AOI等几个维度阐释,分析科技期刊封面信息视觉感知的内在原因。归纳出科技期刊封面视觉感知来自三个维度,即特征层感知、对象层感知和语义层感知。以期提升科技成果视觉感知设计的水平,推动科学知识成果的高效传播,提升科技期刊的国际影响力。With the development of information technology and the popularization of the Internet,the dissemination of networked sci-tech journals is on the rise,and the cover visual of sci-tech journals plays an important role in the dissemination of scientific and technological achievements.Using experimental methods and sampling surveys,the visual sorting and sampling of the cover information of the British Chemical Society journals from 2017 to 2023,combined with the eye tracker to conduct experiments on the subjects,from the heat map,focus map,and gaze point AOl and several other Dimensional interpretations,analyzing the internal reasons of visual perception of cover information of scientific and techno-logical journals.And it is concluded that the visual perception of scientific journal covers comes from three dimensions,namely,feature layer perception,object layer perception,and semantic layer perception.In order to improve the level of visual perception design of scientific and technological achievements,promote the efficient dissemination of scientific knowledge achievements,and enhance the international influence of scientific and techno-logical journals.

关 键 词：封面视觉 科技期刊 视觉感知 眼动仪 

分 类 号：G237.5[文化科学] G206