基于OBE理念的广告设计课程项目驱动式教学改革与实践  

Project-Driven Teaching Reform and Practice of Advertising Design Course Based on OBE Concept

作　　者：王晓俊[1] Wang Xiaojun(School of Arts,Anhui Xinhua University,Hefei,Anhui 230088,China)

机构地区：[1]安徽新华学院艺术学院,安徽合肥230088

出　　处：《黑龙江工业学院学报(综合版)》2024年第12期11-15,共5页Journal of Heilongjiang University of Technology(Comprehensive Edition)

基　　金：安徽省教育厅质量工程教学研究重点项目“学科竞赛机制下视觉传达设计专业项目驱动式教学方法的导入与研究”(项目编号:2020jyxm0794);安徽新华学院高水平教学团队项目“视觉传达设计专业教学团队”(项目编号:2020jxtdx04);安徽新华学院校级研究所项目“设计创意研究所”(项目编号:yjs202108)。

摘　　要：通过分析当前广告设计课程的教学现状,以广告设计课程教学目标为出发点,提出了基于OBE理念的广告设计课程项目驱动教学模式。对教学目标、教学内容、评价机制进行优化,从项目导入、项目实施、项目汇报和项目评价等环节具体介绍了项目驱动式教学的实施过程。通过教学实践验证,项目驱动式教学对激发学生的积极性,提升学生创意思维、培养学生实践技能具有很好的教学效果。希望通过项目驱动教学能够全面提升广告设计课程的教学质量,培养高素质的广告设计应用人才。By analysing the current teaching status of the advertising design course,and taking the teaching objectives of the advertising design course as the starting point,a project-driven teaching mode of the advertising design course based on the OBE concept is proposed.The teaching objectives,teaching content and evaluation mechanism are optimised,and the implementation process of project-driven teaching is specifically introduced from project introduction,project implementation,project reporting and project evaluation.Through the teaching practice,project-driven teaching has a good effect on stimulating students′enthusiasm,enhancing students′creative thinking and cultivating students′practical skills.It is hoped that project-driven teaching can comprehensively improve the teaching quality of advertising design courses and cultivate high-quality application-oriented advertising design talents.

关 键 词：OBE理念 项目驱动 项目式教学 实践创新能力 

分 类 号：G642.0[文化科学—高等教育学]